I’m a huge fan of Yahoo! Back in December, I posted about how Yahoo! Rich Ads Are Back. Recently, I have noticed Yahoo! pushing the limits of organic search as well. Go to Yahoo! and type in the word “refinance”. A screenshot of the results is below. Check out the Quicken Loans result. I’m totally thrilled with the integration of the mortgage refinance rate table right into the organic result.
This was the vision of the Search Alliance all along. Yahoo! and Microsoft partnered so adCenter could power the paid and organic results on both search engines. However, Yahoo! always had the plan that they would focus on user experience and advanced add-on functionality on top of the standard results. It’s awesome to see this vision turning into reality. Great work Yahoo! Want to customize your organic search results on Yahoo? Reach out to your account management team and see what beta tests may be available.
Image in this post © Yahoo!
That is brillant, I am sure that Quicken pay them premium for those “sponsored” ads and clicks.
Kent,
Agreed! It’s likely that Quicken is paying for that premium experience. Also agreed that it’s brilliant. Yahoo! is definitely doing some cool things with their big advertisers.
Best,
Ian
It’s good to see search engines continuing to innovate. Google is also making big changes – http://online.wsj.com/article/SB10001424052702304459804577281842851136290.html
Collabo,
The changes at Google are truly amazing. Thanks for sharing this great article.
Best,
Ian
P.S. How do I get our logo to appear in the comments?
Thanks Collabo,
Great question. You want to go to Gravatar, create an account, and associate a logo/avatar with the email you use to commentate. Then, the Gravatar will follow you wherever you comment on the Internet!
Best,
Ian
Thanks. Apparently we were already signed up, but not using it. 😉
Nice that is really impressive. I have been a fan of yahoo for years and now they are only getting better.