At the beginning of August, I shared my tips on preparing for the Yahoo Microsoft Search Alliance. Now that September is here, it’s really crunch time! I just got back from Maui and am really lucky I’m all rested up because we’re in the 11th hour here, the Search Alliance is upon us! With very high probability, Yahoo and Microsoft will complete the Alliance in October-November and Yahoo’s Panama platform will cease to exist.
Are you ready? If not, don’t worry! I just discovered an amazing whitepaper that will help you prepare fast. Today, I’d like to feature Marin Software’s The Yahoo!-Bing Search Alliance: 10 Secrets To A Smooth Transition. You’ll want to download it right away, this free 7 page whitepaper/checklist is truly invaluable.
Marin Software’s FREE Search Alliance Whitepaper Rocks
I’m a big fan of whitepapers! I just wrote a 12 page whitepaper all about SEM Automation. It took me nearly an entire day to write and edit this whitepaper. However, it was totally worth it based on all the positive feedback I have received.
Marin Software, one of my favorite SEM automation companies, is also a fan of whitepapers! In fact, I highlighted their awesome Optimization Beyond Bidding whitepaper just a few weeks ago. Well, they did it again! This time they released an amazing whitepaper all about the Yahoo Bing Search Alliance. And, they couldn’t have released this whitepaper at a better time!
What To Expect In The Yahoo Bing Whitepaper
Since the whitepaper is absolutely free and it’s a quick read, I’m going to save you some time and keep this post short. At the same time, I wanted to highlight some of my favorite aspects of Marin’s paper to pique your interest:
- Marin offers 10 no-nonsense tips to make your transition as smooth as possible. These practical tips will immediately fuel your search organization’s October queue.
- Have you performed a gap analysis before? Marin explains why this term will become one of your favorite words heading into the Yahoo Bing transition.
- Yahoo and adCenter are very different platforms, especially when it comes to search engine specific tracking parameters. Marin discuses the differences between tracking parameters and also throws Google in the mix for good measure.
To close out, I’d like to offer a bonus tip for PPC Ian readers: Don’t forget to learn all about {param1}, {param2}, and {param3} on adCenter. These three simple keyword-specific parameters set adCenter apart from the other search engines with very powerful versatility. Used correctly, they will take your adCenter game to the next level. So, what are you waiting for? You can download the whitepaper here.
Image in this post © MarinSoftware.com
Hey Ian, Marin looks like a great PPC software platform for big businesses, it starts off at $5000 / month min ad spend!
Dan,
Thanks so much for the comment. You are absolutely right: Marin is for large businesses and agencies with large PPC spend. It’s also great for super affiliates. I’m glad you brought this up however because I think it would be super cool if Marin and some of these other large vendors released “lite” versions for smaller businesses and smaller affiliates. Perhaps that’s the next big thing in the cards! Thanks again!
All the best,
Ian
PS – Definitely check out the whitepaper, it is valuable no matter how much you spend on PPC.
Hi Ian. I didn’t know that you authored a white paper on PPC software automation. I have just downloaded it. This is right on time too. I’ve been doing a lot of searching for platforms and have noticed that as Dan hinted at that many dont seem to cater to smaller budgets. Have you noticed that at all? TTYL and by then I hope to have completed your white paper. Thanks!
Benin,
Thanks so much for downloading my whitepaper, I very much appreciate it! I’d be really interested to hear your thoughts and hope it helps you out. You are very correct that the systems I discuss on PPC Ian cater to big budget advertisers simply because that’s the world I live in (at least for 95 percent of my time). However, I think you and Dan bring up a very interesting point that may drive a future PPC Ian blog post. I’m going to do some research and see if I can find some solutions that make more sense for smaller businesses (I know they exist, I just don’t know a lot about them right now). The one that I have worked with in the past that’s really great is WordStream. This solution is quite a bit cheaper and offers a ton of value for small and large businesses alike.
All the best,
Ian
Thanks for the link to the Yahoo and Bing white paper! I’ve just signed up and reading it as I post this comment. Great stuff!
Dino,
Thanks so much for the comment! I hope you enjoyed reading the whitepaper as much as I did.
All the best,
Ian
I just stumbled on to this site. Thanks for the information. I am going to click on the link and check it out.
Bruce,
Thanks so much for the comment! I hope you enjoy the Marin Software whitepaper!
All the best,
Ian