Do you have a YouTube channel? Do you advertise on YouTube? In my opinion, you should! YouTube is a wonderful top-of-funnel channel that can help build brand awareness, therefore increasing the effectiveness of all marketing channels. Moreover, YouTube presents a great opportunity to identify target customers and remarket to them via display ads. (You may want to check out this helpful Google support FAQ on Remarketing To YouTube Viewers.)
Even if your company is not ready to advertise on YouTube (perhaps you don’t have budget just yet), you should still become a YouTube advertising pro. These days, online marketing professionals are required to go well beyond paid search. We are managing a diverse portfolio of online advertising channels, with video advertising (YouTube) being toward the top of the list. This is a must-have skill for your repertoire.
With YouTube advertising evolving quickly and being a bit newer, how can a PPC pro learn all about this exciting channel? Easy: Our friends at Silicon Valley’s SEM Agency, PPC Associates, have written The Marketer’s Guide To YouTube Ads. This FREE 25 page eBook is a true must-read. You will learn about the benefits of advertising on YouTube, YouTube’s two advertising platforms, ad types, targeting options, and so much more. I particularly enjoy the examples/screenshots in this eBook and the careful inclusion of “who should use it” and “who should not use it” throughout. It’s a new year and I cannot emphasize enough the benefits of diversifying your online marketing skill set. I highly recommend downloading this free eBook and very much enjoyed reading it myself! (And, when you’re done, make sure to check out the PPC Associates Impression Sculpting eBook as well.)
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