More Money Saving Tips For PPC Professionals

I’m really focused on saving money this year, it’s one of my top goals. Just a few posts ago, I highlighted Ways For PPC Professionals To Save Money. Since there are so many great ways to save money, especially through the lens of the PPC professional, I wanted to follow up my prior post with some more money saving tips today!

Tip 1: Let Unnecessary Domain Names Drop

Save Vs. Spend

If you’re a paid search professional, there’s a very high probability you own some domain names. If you don’t, I would at least recommend registering your own name. Even if you are the best domain name investor ever, you will probably have some unnecessary names in your portfolio. Don’t feel bad. Even the most respected domain investors around, such as much friend Morgan Linton, have registered domains that they have later dropped. In fact, Morgan dropped a good percentage of the domains he registered in his first year domaining, realizing that his strategy needed to evolve.

So, how do you choose which domains to drop? While everyone’s model will be different, I’m dropping domains that meet two criteria. Criteria 1: The domain has no intrinsic “equity” resale value. Criteria 2: I have no plans to develop/monetize the domain. Also, on occasion, I will drop a domain I’ve developed that is not monetizing well. Registrars make a ton of money on annual renewal fees. Your domain name is a lifetime stream of recurring income to the registrar. Drop your unneeded domains and save yourself hundreds/thousands over the years! I’ve dropped many domain names this year and am happy to save the money and simplify my portfolio.

Tip 2: Always Leverage GoDaddy Coupon Codes

This tip ties into the last one. If you’re an online marketing professional, you likely own domain names. It’s also quite likely that your domains are registered with GoDaddy, the Internet’s leading registrar. When renewing your domains (or other GoDaddy products), always check your email for coupon codes. I receive coupon codes each week and always make use of them. You can save a substantial amount of money over they years by refusing to pay full price and always utilizing GoDaddy coupon codes.

Bonus tip: GoDaddy experienced some network issues on September 10th. If you have hosting account(s) with GoDaddy, you should get an email regarding a credit. Make sure to follow the instructions in the email to redeem your GoDaddy in-store credit. I just redeemed my credits!

Tip 3: Don’t Forget To File Expense Reports

As a corporate professional, you are likely in incur expenses on your personal credit card related to work. I’m talking about mileage to company events, business usage of your personal cell phone (voice/data plan), team business lunches (where you paid for everyone), lunches with clients/customers, and other similar expenses. Every company has a different policy regarding expense reports. Make sure to understand what is covered and what is not. Then, be very diligent about filing your expense reports, especially if there’s a cut-off date for filing such reports. I have known several search marketers who did not take the time to file expense reports and then lost hundreds (or even thousands) over time.

As a PPC marketer, you’re always looking for ways to save your company money, while growing volume. Make sure to also focus on saving money yourself. And, for more tips, check out my previous post about saving money.

Disclaimer: I’m not a financial advisor and this is not financial/investment advice. Before making any financial decisions, make sure to contact your financial advisor.
Image of Save Vs. Spend © iStockPhoto – iqoncept

If you’re a PPC professional at a company, it’s all about investing your employer’s money. By making wise use of your marketing budget, you deliver solid returns for your company by driving sales. In the world of SEO, they say content is king. In paid search, cash is king. Invest that cash wisely and the returns will be impressive. Now, what’s a PPC professional to do outside of work, when it comes to saving money and investing wisely? Today I’m thrilled to share some money tips for paid search professionals.

Tip 1: Leverage Your Employer’s 401k

Stacks of Money

If you work at a company (as opposed to being an full-time affiliate marketer), your role typically comes with benefits (especially at larger companies). One of the best benefits around is the ability to participate in your employer’s 401k plan. 401ks are an amazing way to save for your retirement. Dollars go in on a pre-tax basis and get to compound over the years tax free. You only pay taxes when you eventually withdraw your money during retirement. Even better: Many employers offer 401k matching (aka “free money”). I also like 401ks because they offer a “pay yourself first” investment strategy. Money automatically goes in, before you “see it” on your paycheck. No matter how small you start, I think it’s a great idea to participate in your employer’s 401k plan.

Tip 2: Take Stock Options Seriously

Another one of my favorite benefits of a corporate career is the ability to participate in your employer’s stock option plan. View your employer as an investment and choose wisely. It’s possible to do incredibly well by getting in early on a growing company (just look at LinkedIn, as an example). In addition to stock options, I’m also a big fan of RSU (restricted stock unit) plans. As compared to options, RSUs represent actual shares of stock that are gifted to you by your employer. I recommend taking your stock option and RSU plan seriously. Understand if your employer or prospective employer offers one. Then, make sure to keep a close eye on your investment. Don’t sell too early nor too late, it’s all about timing with the stock market.

Tip 3: Consider Lending Club As A Savings Vehicle

I’m a huge fan of LendingClub. This year, Lending Club has become a nice component of my overall savings strategy. You may wish to check out the following posts:

Lending Club not only offers a great way to save money, but also a great way to earn returns on your free cash. My net annualized return is 11.10% – not bad at all. Just remember, a well diversified saving/investing strategy is always important. As such, I have personally scaled into my Lending Club account more and more over time!

Tip 4: Consider Building Websites

I’m a huge fan of web publishing and affiliate marketing. I make money from this blog and also my portfolio of websites, IJL Productions LLC. In addition to earning/saving money from my websites, I have learned so much about SEO, blogging, social media, email marketing, PR, and so much more. In short: Websites are not only a money-savings vehicle but also a vehicle to grow your online marketing knowledge (in channels outside of PPC). Round out your PPC expertise with the other channels and you become even more valuable as an employee! Just remember to always place your own websites as a much lower priority than your job (I spend very little time on this stuff, it’s really my hobby and way of relaxing). In the corporate world, your job is priorities 1, 2, and 3.

Tip 5: Remember To Save Money From Your Paycheck

This may sound obvious, but I want to point it out since it’s not always easy. PPC is a high powered corporate career. If you’re good at what you do and give it your 110%, the upside and career path is great. Take time to save money. When you’re making money, it’s easy to spend money. And, you should since you earned it. However, just remember to save and invest some of it for the future too. Make a conscious decision and take action!

The paid search career path is one of the best, if not the best, around. Combine a strong career path with a strong savings plan and you are destined for greatness!