Bing Is Integrating Quora Into Search Results

I’m a huge fan of Quora (you can find me on Quora here). A while back, I Started Answering Questions on Quora. Now, I have a pretty cool and growing presence within online marketing on this cool social site. I really enjoy Quora for a multitude of reasons, with the following ranking towards the top of the list:

Quora is a great way to build your authority and presence within your field. I’m always looking for ways to “get out there” within the digital marketing community, and Quora truly provides a great platform for achieving this goal. Next time someone looks you up online, your Quora profile will rank high and make you look great.
Quora offers an amazing way to give back and contribute within the online marketing field. Giving back is always at the top of my list. It’s all about helping others succeed. Invest time to answer questions in great detail and you can easily make someone’s day!
This social platform drives sales. From time to time, I include recommendations on Quora, especially when someone asks about an online marketing platform or agency. I have received “thank yous” first hand from several platforms and agencies that mentioned my responses drove new partnerships / business relationships.
Quora offers an excellent avenue to network with others. One of my answers on Quora led to an email conversation and then eventually a phone call. Deliver great content and build your network!

Today, I was absolutely thrilled to see a new social media widget when searching on Bing. Check out the screenshot below, featuring Bing results for “auto insurance”. You’ll see the standard stuff: paid results at the top, paid results on the right rail, and organic results. However, now there’s a new social media widget / right rail as well. It includes a connect with Facebook placement at the top, followed by several Quora placements right after.

What does this mean for your the savvy online advertising professional? Your Quora program is going to gain even more exposure than before. If you are not investing in Quora, this is just one more reason (in addition to the ones listed above) to go all out. I really commend Bing for testing/featuring these Quora results!

Image of Bing © Bing

Have you heard of Quora? It’s a really cool continually improving collection of questions and answers. Founded by two former Facebook executives, Quora is one addictive site. I joined Quora a few weeks back and have already answered six questions about online marketing.

I’m really excited about Quora for two main reasons. First and foremost, it provides a great way to help others in the online marketing community. PPC Ian exists to educate and empower online marketing professionals. Quora gives me even more leverage in achieving this goal!

Second, Quora provides an amazing way to build my own career and network. It’s all about networking in the search marketing career path. You may wish to check out my post about Growing Your SEM Career With LinkedIn or my video about Landing Your PPC Dream Job. It’s all about knowing your stuff while also networking and marketing yourself. Quora now provides another way to achieve this goal.

Please make sure to check out my Quora Profile (where you can read all my answers). If you follow me, I will follow you back! I’m now regularly answering online marketing questions on Quora with many more answers to come.