Breaking Through My Creative Block

The last few weeks, I have been struggling to start a particular project. It’s a data analysis project, involving pivot tables and large data sets in Excel. While I acquired all the information and data sets required to perform the analysis, I just couldn’t start the actual analysis. As someone with a multitude of projects on my plate, I always prioritized other projects above this one. Last week, I figured the time had come. I needed to conquer this project! Today’s blog post is a productivity-focused one, highlighting my experience on how I tackled this project while having a blast.

Mindstate

My New Workspace For The Day

If you’ve been reading my blog over the last few months, you have probably seen that I’m a fan of the Mentorbox book club program. Mentorbox has gotten me reading and learning, while optimizing my valuable time. One of my takeaways from last month’s Mentorbox: According to Terry Sjodin, author of Scrappy, showing up is the most important part of execution. To execute on this very project (or any other challenging project), I just need to show up!

Terry’s advice rings true to me, based on years of personal experience. Every time I experience one of these blocks, I always find that it’s all mental. The anticipation of doing the work is always incredibly different from performing the actual work. I knew I just needed to start, and the rest would be great!

Your Home Base

Over the years, I have learned that your primary office environment is not always the most productive space when one is facing a creative block. When I say "office" here, I’m really referring to your home base, the place were you perform most of your work. If you work at a large corporation, this is likely your corporate headquarters. If you’re a scrappy entrepreneur, this could be your garage. If you’re a consultant, this may be the office of your big clients. (If you’re a really busy consultant, your home "office" may even be an airplane.) Your home base becomes comfortable. It’s easy. When things get too comfortable, complex projects that require creativity and a bit more may look intimidating in that easy environment. Your home base may cause your creative block.

Mixing Up Your Workspace

I used to work in a corporate office environment where it wasn’t easy to leave to actual building. The surrounding community did not offer many places to go, and my schedule was stacked with a plethora of meetings. What did I do when facing a block? I’d literally lock myself in a conference room and draw the shades so nobody could see in. I’d only let myself be interrupted for meetings and emergencies. Otherwise, I would stay in that conference room until the work was complete!

These days, things are a bit different, and I have more flexibility over my workspace. In facing my work block, I decided that I would leave my office for the day, by foot. I would walk around the community, take myself to lunch, Starbucks, the local park, and where I needed to go to feel inspired. I would immerse myself in thought, mix work with exercise (fast walking), and enjoy a new work environment. I would not go back to the office or end my day until the work was complete!

Record Productivity

It just so happened that I had one of my most productive days ever. I found myself working as soon as I set foot out of the office. I worked straight through lunch. I worked for hours at Starbucks. I truly enjoyed the change of pace and produced some of the best analysis in months. In fact, I finished the analysis a bit early, leaving me extra time to jump into another project, all before ending my work day.

Bursts of Energy

A while back, I wrote a blog post about Time Management Tips for Digital Professionals. One of my tips is doubling down on bursts of energy and getting as much work done in a short timeframe as possible. Mixing up my workspace last week not only conquered my creative block, but also instigated a burst of energy where I produced great work in a short period of time.

A New Habit

Also thanks to Mentorbox, I’m actively analyzing and managing my habits these days. I’m improving bad habits and introducing new, great ones. When I run an experiment like this one and have such great results, it’s easy for me to conclude that I have a new habit for my workweek. Each week going forward, you will now find me spending one day "out in the field". In fact, this very data analysis project has a part two that I’d like to conclude this week. As soon as I have the data set required to perform my analysis, I’m going to take another walking venture into my local community to get the work done while having an amazing day!

Image of workspace © PPC Ian

Productivity: It’s All About The Warm-Up

By PPC Ian Leave a Comment Aug 31 0

It was an incredibly productive Monday for me, and I’m so thankful. However, not all of my Mondays are like that. Have you ever had a Monday where you just can’t get started? The time seems to pass by, but you just can’t gain any momentum? You don’t know where to start and your mind is still in the weekend? Today, I’m thrilled to share a productivity hack that could take your Mondays to the next level. I want to share my warm-up strategy for generating great momentum, on Mondays and any other day that you need a little extra push!

Warm Up Vomero

As a running enthusiast, I’d like to leverage a running analogy today. That said, you could really think about any sport. What’s your favorite sport? Would you just jump into that sport without a proper warm-up? Definitely not advised!

Whenever I go running, especially at fast pace (when participating in a charity 5K for example), I always warm-up. Why? My body is not ready for the intensity of the running without a transition period. The body cannot just jump from one thing to another. An intense race is a very different undertaking than the activities that typically precede the race: Getting a good night’s sleep, eating healthy food, drinking plenty of water, and driving to the event. I warm-up to tell my body it’s race time, and no longer sleeping, eating, hydrating, and driving time. I warm-up to get my muscles ready so that they do not get torn. I warm-up to perform my best, while minimizing the chances of an injury.

Let’s think about the mind for a minute. My warm-up strategy for Monday mornings is based on the observation that my mind also needs a warm-up period. What did I do all weekend? While I certainly work some weekends, I really try to take as much time as possible for my family and myself. Weekends are about relaxing and doing fun things, with some household chores thrown in. While I do try to think out-of-the-box and accomplish some reading, my mind is not in intense Excel modeling mode.

Enter Monday Morning: An incredibly complex Excel model is so different from my weekend activities. Oftentimes, my mind is not ready for that immediate jump. Without a warm-up, I may go slower than normal, and not do my best work. I may even risk a mistake (the work equivalent of the sports injury). My solution: I warm-up my mind.

Let’s use today as an example… Heading into today, I knew that I had an incredibly complex Excel model to build. However, being a Monday, I wasn’t quite ready to build that model first thing in the morning. So, I spent all morning on emails and easier tasks. I crossed five easy tasks of my list.

After lunch, I was fully warmed-up. I felt a great sense of accomplishment since I completed so many tasks in the morning. While they were easy, warm-up tasks, they got me moving. Just like a runner, I started gaining momentum about half-way through the race. At the exact moment my momentum really started kicking in and I felt my strongest surge of energy and focus, I went for it and built my model. I got my model completed in about four hours, and I had complete focus and peak efficiency the whole time. I also felt completely exhausted afterwards, just like the runner who’s momentum builds right into that sprint towards the finish line.

After building my model, I did a little bit of cool-down work (another easy task or two) before calling it a day. It’s all about accomplishing as much as possible in as little time as possible, and leaving the office knowing that you had a rock star day! I hope the warm-up strategy helps you operate at peak productivity.

Internet Marketing Productivity: Start Small

By PPC Ian Leave a Comment Mar 27 6

It’s been a while since I blogged about SEM leverage and productivity. Internet marketing, especially in the corporate world, is a discipline where you can easily feel overwhelmed. Add on top of that your commitments outside of work – exercising, hobbies, family, friends, and blogging/affiliate marketing (if you’re like me) – and you could quite possibly lose your sanity! Today’s short post is for those times when you feel so overwhelmed that you don’t know where to start. It’s all about starting small and building momentum.

Prioritize Your Smallest Projects First

Man In Labyrinth

The header above really says it all. If you’re in one of those situations where you’re so overwhelmed you don’t know where to start, I highly recommend starting small. This is actually quite counter-intuitive. Small tasks are typically low leverage. Some small tasks are so small that you could theoretically cross them off the list. However, this tip is not really about getting leverage instantly. It’s not about adding a ton of value instantly. It’s about building up momentum so you can break out of the rut, feel a sense of accomplishment, and then later build up to the big, high value projects.

Of course, if you’re already very focused and already have momentum on your side, I don’t recommend this tip. If you’re in an empowered state of mind, it’s all about harnessing that power and going right after the big projects.

Some of My Favorite Small, Momentum-Building Tasks

In terms of making this advice actionable, here are some small projects I regularly tackle to build up my momentum:

Find one exciting blog article about Internet marketing and send it to my team at work, with my commentary on why it’s useful. (Of course, remember to send the email with a low priority flag).
Search Google (or Yahoo/Bing) and find one or two interesting paid ads within my vertical. Send the ads to my team to spark creativity in ad copy testing.
Search Google (or Yahoo/Bing), just like in the last tip, and find interesting landing page experiences within my vertical. Send the landing page experiences to my team to spark creativity in our own strategy.
Search all major search engines manually for trademark violations on our trademarked terms. Even if you have automated software that polices trademarks it’s good to double check it works once in a while!
Generate a few keywords manually (just a handful) based on my own industry knowledge and experience. Make sure the new keywords don’t cannibalize old ones (make sure we don’t broad match to the terms), and then deploy them.
Record the projects I’ve worked on recently (or plan on this week) in Sharepoint. Our world is moving fast and it’s essential to record completed projects so you remember everything when annual reviews come around.
Get routine stuff done such as expense reports, timesheet approvals, invoice approvals, and other similar tasks.
Find a project that someone on my team did particularly well and send out a short email to the entire team that celebrates success. I really like this strategy because it not only gets my momentum rolling, but it empowers my entire team.

So, there you have it! Just a few small tasks that can quickly build up my own momentum when I’m feeling overwhelmed. Want to push your productivity even further? I recommend checking out my post about controlling your PPC mind. Thanks for reading and I’d be super curious to see if this start really small strategy works for you?

Image of Man In Labyrinth © iStockPhoto – Petrovich9

Increase Your Search Marketing Leverage

By PPC Ian Leave a Comment Nov 8 14

There’s no doubt about it! Pay per click search engine marketing is a time-intensive career. Look at the Wall Street trading floor. Pretty hectic, right? Now, consider a 24 hour, 7 day a week Wall Street. That’s pay per click in a nutshell. All of us in pay per click have faced the challenge of time. We never have enough time to get it all done. Moreover, our job often permits very little personal time which is just not sustainable in my opinion. Today, I’m going to go through 10 tactical tips with the goal of saving you time immediately. In my opinion, the 40 hour work week is not only possible in pay per click, but it’s preferred if all 40 of those hours are passionate, high energy, and high leverage.

Tip 1: Outsource Manual Work, Spend Your Time on PPC Process

Cube Standing Out

There are certain routine manual (yet extremely valuable) PPC processes that can be well defined with the right manager who’s passionate about good documentation. Leverage the global business economy to find cost-effective resources to focus on your well-defined processes. This is quite possibly the best way to quickly gain more leverage for your entire pay per click team! (Side Note: Documentation is a cornerstone of solid pay per click people management. I’ve written a few hundred pages of documentation during my various gigs and have gotten tremendous leverage through documentation. What’s the ultimate leverage? It’s when you can leave the equation and your team continues to function smoothly thanks to your flawless documentation.)

Tip 2: Build, Buy, and Leverage Free SEM Technology

I learned this very early on: Automation and leverage through technology is everything. In my early SEM days, I spent half my time product managing complex internal bidding and campaign management solutions. The good news: Times have changed and the off the shelf solutions are absolutely amazing and better than what most organizations could build internally these days. Moreover, the desktop editors available today make free what many companies have invested significant time and money building. The end verdict: Stay on top of the technology and leverage it to your advantage.

Tip 3: Reports and Alerts Are Your Friend

Tired of cycling through all of your campaigns and adgroups every morning just to make sure everything’s ok? Even more tired of knowing that your entire team is doing this as well? Invest some serious time building reports and alerts. While you’ll spend more time up front, it scales rather quickly. Another tip: While you’ll be able to leverage free alerting and reporting (Google’s alerts are great), I highly recommend talking to your internal Engineering and operations teams for more robust intra-day solutions.

Tip 4: Leverage Your Search Engine Reps

I view my Google, Yahoo, and Microsoft reps as extensions of my internal pay per click team! When I report on my team’s priorities, I include my reps side-by-side with my internal team. Make sure your search engine reps always have a full meaningful queue of work and your leverage will reach a new level.

Tip 5: Get Sleep and Exercise: Make Every Hour High Impact

I’m a huge proponent of the 40 hour work week. It’s absolutely amazing what you can accomplish when you’re firing on all cylinders. How do you accomplish this? Get sleep and exercise. You may even want to consider a personal trainer. My wife and I see our trainer regularly and it’s one of the best investments we’ve ever made!

Tip 6: Proper People Management and Delegation Is Key

What’s the number one pitfall I’ve seen in the world of search engine marketing people management? Improper delegation. Why? In my opinion, there are two reasons. First, most SEM people managers are young and aren’t formally trained in management and delegation. Second, we’ll often face such complex problems that it’s “easier” to solve it ourselves. As someone who takes people management very seriously, I encourage you to delegate and invest time training your team. Otherwise, you’ll rob your team the ability to learn and you’ll rob yourself the opportunity to manage and leverage your time.

Tip 7: Prioritize Your Queue of SEM Work Effectively

You arrive in the office a ton of stuff is thrown your way. You just jump into the action and start doing stuff. Sound familiar? This is a very common scenario in the world of search engine marketing because our job is incredibly real time and complex. While it may sound counter-intuitive, I strongly encourage you to spend at least 10% of your time planning. The ramifications on your productivity and prioritization will yield incredible results.

Tip 8: Audit Your Time Allocation Regularly

I’ll admit I don’t follow this SEM productivity tip too often. I’ll perhaps audit my time allocation once every year or two, typically when I find myself in a rut. My advice to you: Invest the time in this one. Seriously! Keep a log of everything you do throughout your workday for two weeks. You’ll oftentimes be absolutely amazed at the stuff you’re wasting time on and how little time you’re spending on the important stuff.

Tip 9: Leverage Every Excel Shortcut Imaginable

Excel shortcuts really add up. If you can save second here and there throughout your day, all of the sudden you could find yourself saving 15 minutes or even a half hour per day. That’s some serious time. Moreover, you just can’t call yourself an expert search engine marketer without leveraging every Excel shortcut out there! Side note: If you’re managing a team of pay per clickers, this is one of the first things you will want to teach them because it immediately streamlines their work by getting rid of the tedious stuff.

Tip 10: No SEM Project Should Take More Than 2 Hours

Rewind 5 years, Ian’s first day of work in search engine marketing. I received some incredibly valuable advice that day: never spend more than 2 hours on any analysis. There are exceptions to every rule. However I strive every single day to hold myself to this rule. The rationale: If something’s taking more than 2 hours, it should be automated, outsourced, completed by someone who can do it quicker, or approached in an entirely different way.

Bonus Tip 11: Change Your Location of Work

I really enjoy my current job because I’m splitting my time between two different offices. This change of location is really helping my productivity and focus by keeping things fresh and interesting. My advice to you: make sure to change things up. If you’ve got a flexible employer, try to spend some time working on your laptop at Starbucks one or two days a week (a strategy that really helped at my last search marketing job)!