cross channel marketing

I’m always blogging about SEM automation and SEM platforms here on PPC Ian. In the corporate world of SEM, the right SEM platform can truly transform your program. How can you get even more out of your SEM platform and overall SEM program? Great data integration and a solid cross channel marketing strategy. I personally view cross channel marketing as one of the most fundamental strategies within online marketing in 2012 and beyond. Today, I’m thrilled to share a can’t-miss eBook from our friends at Acquisio called Cross Channel Marketing: A Primer For Search Agencies.

While Acquisio’s eBook is targeted towards agencies, this eBook is truly relevant for any online marketer developing (or improving) their cross channel marketing strategy. Some of my favorite parts of Acquisio’s 8-page eBook include:

Learn the difference between multi-channel and cross channel marketing. Learn how you can take your multi-channel strategy to a true cross channel marketing strategy.
As an agency, learn how to navigate across different marketing channels with different stakeholders.
I’m a huge fan of retargeting. Retargeting is taking our industry by storm this year. Learn how retargeting is evolving in a cross channel context.
Learn about attribution paths and how to assign value to different touch points in your funnel.
Learn about the automation of cross channel attribution and how Acquisio’s tracking and attribution technology can help

There’s a lot of great information in Acquisio’s free eBook and I highly recommend downloading and reading it today! Thanks, Acquisio, for providing such incredibly helpful whitepapers and eBooks. You rule!