Managing and Measuring Social Media With Adobe

Last Thursday, Adobe announced their brand new Adobe Social platform. As someone who understands the complexity in managing and measuring the impact of social media first hand, I highly recommend checking out their new platform. I also recommend checking out the Mashable writeup on Adobe’s new platform. Here are some of the key benefits of Adobe Social:

Save time and simplify social efforts
Keep up with fans through social advertising
Measure, analyze, and understand
Reach out and connect
Tailer permissions to your needs
Gain Adobe social expertise

In parallel to their big announcement, Adobe and Econsultancy partnered to create an amazing whitepaper titled Managing and Measuring Social Media. It’s the best whitepaper I have seen on the topic, a must-read for anyone in our industry. This 32 page whitepaper offers a variety of strategic and tactical advise in managing your social media programs. Topics covered in Adobe and Econsultancy’s whitepaper include:

Social media and brand awareness
Social media KPIs
Measuring and thinking about social ROI
Integrating social media into your organization
The role of technology in social media management
Survey results on how large advertisers are leveraging social media
So much more!

Social media continues to take off in the corporate world of online marketing. Whether your focus is PPC, SEO, email marketing, or any other channel within online marketing, you should become closely involved in your organization’s social media program. Some quick examples from the paid search perspective: Given the parallels between Facebook and Google AdWords, I always recommend having the PPC team manage paid campaigns on social platforms. Also, social media can be an important component of PPC landing pages. Make sure to stay up-to-date on social media trends and incorporate them into your PPC landing pages.

With the online marketing career path, it’s all about expanding your knowledge of all channels. I recommend reading Adobe’s new whitepaper to learn a plethora of great information about social media. And, big congrats Adobe on your new platform!