I’m In The Acquisio 14 On ’14

I’m excited! My good friends at Acquisio just published the must-have eBook of 2013/2014. Their free eBook called 14 On ’14 highlights 2014 digital marketing predictions from leaders in our industry. I’m especially passionate about this particular eBook because I’m one of the 14 in the eBook. (Thanks, Acquisio, for the amazing opportunity and honor.)

Are you planning for 2014 right now? Trying to determine the best strategies to grow your digital marketing in the new year? Look no further than Acquisio’s 14 on ’14. It’s a great collection of thoughts, predictions, and insights. It’s easy: Simply click the following banner for your free copy, and see what I (and 13 other digital marketing professionals) foresee in 2014!

Image of 14 On ’14 © Acquisio

Advanced SEM Trademark Strategies

By PPC Ian Leave a Comment Jan 15 0

I just wrote a guest post called Advanced Trademark Strategies For Large AdWords Advertisers on Acquisio’s blog. What is Acquisio? It’s the performance marketing platform of choice for large online advertising agencies.

When presented with the great opportunity to write a guest post, I opted to go with a highly tactical post for large online advertisers. Upon brainstorming a few topics, I narrowed in on trademarks, specifically your own brand name. When you’re a large advertiser, your own brand name is often one of your most profitable and important keywords. With such profitability and scale comes a ton of responsibility. Despite its importance, however, I feel like brand names are often placed on a “set it and forget it” mode. My post is meant to spark some creativity and excitement in taking your own brand name campaigns to the next level. Complete with 5 advanced tips, I encourage you to head on over to Acquisio’s blog today and check out my guest post. I put a lot of effort into this guest post, so I hope you enjoy it. Also, make sure to arrange a free demo today with Acquisio. They offer one of the most amazing SEM platforms around and are the platform of choice for SEM agencies. Thanks, Acquisio, for the opportunity to guest post!

Image in this post © Acquisio

The Power of Search and Display Advertising

By PPC Ian Leave a Comment Oct 28 0

Have you heard of Acquisio? They’re the performance marketing platform of choice for agencies. I’m a huge fan of Acquisio because they have an amazing platform and also because they truly “get it” when it comes to both search and display advertising. Their CMO, Marc Poirier, has been a search marketing conference speaker for as long as I can remember. And, he always has amazing presentations about display advertising (from which I’m constantly learning new strategies).

I’m a big fan of display advertising and view it as the natural extension of search engine marketing. Display has evolved tremendously over the years. It’s more measurable, more performance driven, and more like search than ever before. More than anything, display and search run in parallel help reinforce each other.

Today, I’m thrilled to share with you Acquisio’s brand new FREE eBook: Selling Display To Search Clients. If you work at an agency, this is a must-read eBook. I have worked with many agencies over the years and I always appreciate those agencies that understand both search and display advertising. However, even if you’re a direct advertiser, Acquisio’s eBook has equally valuable lessons. It will help you understand the value of display and implement a successful display program for your company. The situation of running both search and display is a true win-win for your company and your online marketing career!

Following are just a few of the exciting topics that are covered in Acquisio’s free eBook:

Display’s outstanding growth rate and it’s impact on search, with some really helpful statistics.
The current state of display advertising technology and metrics, the evolution of display into more of a search-type channel.
How you can achieve a lower CPA by combining your search and display efforts.
How to get started with both site and search retargeting, very cost effective advertising channels.
How display advertising (via branding) can generate incremental demand for your business.

Image in this post © Acquisio

Cross Channel Marketing eBook By Acquisio

By PPC Ian Leave a Comment Oct 16 1

I’m always blogging about SEM automation and SEM platforms here on PPC Ian. In the corporate world of SEM, the right SEM platform can truly transform your program. How can you get even more out of your SEM platform and overall SEM program? Great data integration and a solid cross channel marketing strategy. I personally view cross channel marketing as one of the most fundamental strategies within online marketing in 2012 and beyond. Today, I’m thrilled to share a can’t-miss eBook from our friends at Acquisio called Cross Channel Marketing: A Primer For Search Agencies.

While Acquisio’s eBook is targeted towards agencies, this eBook is truly relevant for any online marketer developing (or improving) their cross channel marketing strategy. Some of my favorite parts of Acquisio’s 8-page eBook include:

Learn the difference between multi-channel and cross channel marketing. Learn how you can take your multi-channel strategy to a true cross channel marketing strategy.
As an agency, learn how to navigate across different marketing channels with different stakeholders.
I’m a huge fan of retargeting. Retargeting is taking our industry by storm this year. Learn how retargeting is evolving in a cross channel context.
Learn about attribution paths and how to assign value to different touch points in your funnel.
Learn about the automation of cross channel attribution and how Acquisio’s tracking and attribution technology can help

There’s a lot of great information in Acquisio’s free eBook and I highly recommend downloading and reading it today! Thanks, Acquisio, for providing such incredibly helpful whitepapers and eBooks. You rule!

Image of cross channel marketing eBook © Acquisio

Charge Up Your Paid Search With Acquisio

By PPC Ian Leave a Comment Sep 4 0

I’m a huge fan of Acquisio. Not only do they offer one of the best Online Marketing Platforms around, but they are also a really great group of professionals. I always have fun running into Marc Poirier and his team at the search engine marketing conferences.

Over the years, I have gotten to know the Acquisio team really well and have nothing but good things to say about them. Back in December (I can’t believe it was that long ago), I had the honor of writing my first guest post on Acquisio’s blog. I shared tips on getting the most out of your new online advertising platform. I write a lot about SEM automation here and Acquisio is one of the best in that industry so I thought the topic would be perfect.

Recently, Acquisio invited me to do another guest post and it went live today! Today’s guest post features 5 Quick Ways To Recharge Your Paid Search Program. Many of the campaign managers leveraging tools such as Acquisio are in charge of huge online marketing programs. It’s always great to add some fuel to your program from time to time, so I wanted to offer some tips to challenge the status quo and charge forward. I hope you enjoy the post and recommend heading on over to Acquisio’s blog to read it. After you’re done, make sure to audition Acquisio, an amazing way to charge up your paid search program. Thanks Acquisio for the opportunity to guest post!

Image in this post © Acquisio

Acquisio T-Shirt Slogan Contest

By PPC Ian Leave a Comment Mar 5 9

I just went to SMX West 2012 and one thing was clear: It’s all about SEM Platforms. When it comes to SEM Platforms, Acquisio is one of the best. I’ve blogged quite about about Acquisio here on PPC Ian. Some of my favorites: The Must Have Retargeting eBook of 2012, Acquisio Acquires ClickEquations, and My Guest Post on Acquisio’s Blog.

Today, it was a beautiful day here in the SF Bay Area, with temperatures in the 70s, even though it’s just early March. This year, the weather has been unreal. To enjoy the great weather, Nicole and I enjoyed the outdoors while wearing our very own Acquisio t-shirts. You can see several pictures in this post. Whenever I run into Acquisio at the search marketing conferences, Marc and his team are always so generous with their amazing t-shirts. Next time you’re at an SEM conference, head over to their booth and they will hook you up!

I’m excited today to announce that Acquisio is Running a T-Shirt Slogan Contest. The contest is great! Between now and March 30, head on over to the contest page (the one I just linked to) and enter your slogan. Then, between April 6 and April 20, the public will vote on the slogans. On April 20, the winner will be announced. What does the winner get? They get a free pass to the Acquisio User Summit on July 28 and July 29, 2012. Also, they get free airfare to and from the conference (it’s in Montreal). Last, they get two nights at the Hyatt Regency Montreal during the conference! I’m definitely going to enter, it would be my dream come true to attend Acquisio’s User Summit. I highly recommend entering yourself!

All Images In Today’s Post © PPCIan.com

The Must Have Retargeting eBook of 2012

By PPC Ian Leave a Comment Feb 7 5

Hey everyone, I have a short but incredibly important post for you tonight! Acquisio has a brand new Retargeting eBook that totally rocks. If you’re like me, retargeting is a huge initiative on your to-do list for 2012. The leverage is really there, it’s the most cost effective way to advertise on display. However, when you’re coming from a search background and your organization does not have a ton of expertise in display, a lot of questions come up quickly. Want to demystify retargeting and get the tips you need for success? Look no further than Acquisio’s eBook. Acquisio’s eBook in a nutshell:

Learn about the market opportunity with some fascinating statistics.
Understand the synergies between search and display, a winning combination.
Learn about the different types of retargeting.
My favorite part: Get four specific and actionable tips to successfully launch your retargeting campaigns.
Check out a neat B2B remarketing case study.

Retargeting is one of the most important online marketing trends of 2012. Whether you are a retargeting pro or brand new to the opportunity, I highly recommend downloading (for FREE) Acquisio’s Retargeting eBook. Once you’re done with their remarketing eBook, I also recommend the other Acquisio eBook’s I’ve reviewed here on PPC Ian:

Building An Attribution Model That Works
Using Remarketing To Drive Increased Display Ad Results (This is Acquisio’s older Retargeting eBook, a great complementary one to their new eBook reviewed in this post.)
Facebook Advertising Tips and Tactics
Choosing A PPC Management Pricing Model
Why Display Matters To Search Marketers

Image in this post © Acquisio

Acquisio Acquires ClickEquations

By PPC Ian Leave a Comment Dec 21 5

As of late, there’s been a tremendous amount of growth and M&A activity in our industry. Just a few weeks ago, Adobe acquired Efficient Frontier for $400 million. Personally, I feel like $400 million is a really solid, strong price for Efficient Frontier and sets the tone for more big liquidity events in the coming months/years. It’s really great news for our industry.

Way To Go, Acquisio and ClickEquations!

Today, I was absolutely floored when Acquisio announced their acquisition of ClickEquations. If you’ve been reading PPC Ian for a while, you probably know that I’m a huge fan of Acquisio, the leading performance marketing platform for agencies. I have covered some of their amazing whitepapers, interviewed their CMO Marc Poirier, and recently did a guest post on Acquisio’s awesome blog.

What you may not know is I’m also a huge fan of ClickEquations. As you can see in my SMX 2011 Recap, I had the great opportunity to connect with Craig Danuloff, CEO of ClickEquations. Craig literally wrote the book on quality score and is a true leader in our industry. The ClickEquations team is truly top-notch and they built an outstanding platform. Integrate ClickEquations into Acquisio’s platform and it’s going to be a true home run for the online marketing community.

Prediction: SEM Platform(s) Will Go Public In 2012-2013

So, what’s next after all of this recent M&A activity? First and foremost, it means better tools for end users like you and me! More M&A means more activity, growth, and competition. It’s a race at this point to build the biggest and best online marketing platforms around.

Second, I think the recent activity sets the stage for some even bigger deals in the future. Looking at companies like Acquisio, Kenshoo, and Marin Software, I would not be surprised if one or more of them went public in 2012-2013. One thing is for sure: If you manage large online advertising campaigns, I highly encourage you to audit the platforms out there, you will not be disappointed!

Check Out My Guest Post On Acquisio’s Blog

By PPC Ian Leave a Comment Dec 14 5

I’m a huge fan of online marketing automation, with platforms like Acquisio at the top of my list. Have you heard of Acquisio? They offer the leading performance marketing platform for agencies.

Today, I wrote a guest post on Acquisio’s blog: 5 Ways To Get The Most Out of Your New Online Marketing Platform. I’m so excited and honored. Acquisio has a really amazing online marketing blog and I highly recommend checking it out. Since the entire online marketing world is in the process of moving from manual campaign management to leveraged campaign management via platforms such as Acquisio, I thought this would be the perfect topic.

After reading my guest post, I highly recommend checking out Acquisio’s whitepapers as well (they are really amazing). I have covered several of them here on PPC Ian including:

Want to learn even more about Acquisio? I had the honor of interviewing Acquisio’s CMO Marc Poirier right here on PPC Ian. Thanks for all your support and I hope you enjoy my guest post!

Acquisio’s Building An Attribution Model That Works

By PPC Ian Leave a Comment Oct 25 2

If you’ve been reading PPC Ian for a while, you know that I’m a huge fan of Acquisio’s whitepapers, eBooks, and webinars. Today, I’m thrilled to share with you Acquisio’s latest eBook: Building An Attribution Model That Works. This free eBook totally rocks, and I highly recommend downloading it.

What Are Attribution Models?

If you’re in the corporate world of online marketing, I’m sure you’ve heard all about attribution models. It has been a really hot topic lately, and a confusing one too. What is an attribution model? First, it involves understanding that the various marketing channels – both online and offline – work together. Rarely is a single marketing channel responsible for a conversion or sale. Rather, the various marketing channels work together, nurturing the consumer towards the sale.

Given that background, an attribution model allows marketers to take the lifetime revenue (or margin) from a sale and attribute it back to the marketing channels involved in the sales funnel. With most traditional models, the channel at the end of the funnel gets most (or all) credit. However, with a modern-day attribution model you can attribute credit back to all channels involved in a sophisticated manner. A fraction of the revenue or margin from the sale gets attributed to each channel involved in the funnel. The end result: You attribute appropriate financial credit to marketing channels so you know exactly what they’re worth (and how much to spend on them).

Acquisio’s eBook Demystifies Attribution Models

Sound confusing? It certainly can be! However, that’s where Acquisio’s Building An Attribution Model That Works comes into play. This 9-page eBook covers it all. I’m talking about diverse subjects such as:

Online vs. offline conversions and tying them togther
Pitfalls of last click attribution models
Multi-touch attribution models and how to build them
Eight easy steps to start thinking about attribution models
Formulating your appropriate attribution ratio
Seven metrics to leverage in measuring the impact of PPC on offline conversions
And, so much more!

I highly recommend giving this eBook a read. Attribution models are such a hot topic and whether you’re an affiliate marketer, own your own business, or manage campaigns at a direct advertiser/agency, you will want to master these concepts. They will definitely get you thinking at a strategic level and moreover empower you to optimize like never before. After downloading and reading Building An Attribution Model That Works, you may also want to check out Acquisio’s other eBooks, whitepapers, and webinars (my favorites highlighted below). Best of all, they are all free!