While I’m all about online marketing, I find so much inspiration in offline marketing as well. I especially enjoy it when the offline and online marketing worlds collide (as in the case of CPA Tank’s guest post about Offline Email Capture). From time to time, I like to write a post about offline marketing and here are some of my favorites from over the years: WebEx Caltrain Station Takeover, Showtime Photo Booth, and PPC Associates Billboards.
Today, I wanted to share some clever offline marketing examples from my friends at AdMedia ad network. I definitely recommend following AdMedia’s Facebook Page. I follow them and have been thoroughly enjoying their updates. Each day, they share really great posts, including these offline marketing examples. (Thanks AdMedia for the inspiration to write this blog post!)
Check out the clever offline ads below. The first ad shows a really cool billboard that actually blends into the landscape. How awesome! The second ad below, the bus stop ad, actually turns on/off as people pass by. That really helps communicate the message of saving energy. In my opinion, these are some clever offline ads. Have you seen any clever offline ads recently?
Offline Ad 1: Billboard That Blends Into The Landscape
Offline Ad 2: Bus Stop Ad That Turns On/Off To Save Energy
Images in this post © their respective owners
Sources: LAist and Ads of The World
Hey Ian. Really liked this blog post, I find creative marketing to be almost in art! I would love to see some creative examples in online marketing (ie. Tipex hunting bear in youtube), and how it affects conversion.
Hi Jorge,
Thanks so much for the comment! Very much appreciate it. I share your enthusiasm for creative online marketing (could be a great future post idea).
All the best,
Ian
Those are really cool and clever ways to make adverts interesting.
Thanks for the comment, Shane!