Have you heard of agile software development? If you work in a technology-focused environment, it’s likely you have. While many engineering teams used to leverage the waterfall software development model, many are now transitioning to agile. Our world is moving quickly, with flexible and fast-moving companies winning the hearts of consumers. The agile framework gives […]
ContinueSpeaking At Programmatic I/O
I’m a tremendous fan of public speaking, it’s so much fun and a true adrenaline rush! Recently, I had the honor of speaking at Programmatic I/O San Francisco. I co-presented with my good friend Chris Innes from SteelHouse, in an exciting session called The Agency and Marketer Connect. As someone who’s been acquiring customers for […]
ContinueDon’t Ever Burn Bridges In Business
The other day, I received a strange phone call. I’m not going to go into details, but let’s just say that a professional contact/friend of many years called me and essentially burned the bridge. Now, I’m a a reasonably forgiving person, so the bridge was not really burned because I was able to save the […]
ContinueSpeaking At The Marin Software All Hands Meeting
If you’ve been reading PPC Ian for a while, you know that I’m a tremendous fan of Marin Software. Marin Software is an incredible digital marketing platform for enterprise-level marketing professionals, teams, and agencies. Continuing their rapid trajectory of growth and success, Marin just acquired social media platform Social Moov. As a long-time client and […]
ContinueFun Times At The Crunchies With Yahoo!
Last week, I attended the 8th annual Crunchies with my good friends from Yahoo! Hosted at Davies Symphony Hall in San Francisco, the Crunchies is the Oscars of the technology industry. It’s all about honoring the best innovations in technology from the past year. I had a blast at the event and wanted to share […]
ContinueMy 2015 Goals
Happy New Year! While it’s already 1/17, today’s post is my first one of the new year. I’m excited to be back in business blogging and sharing my thoughts with the world! If you’ve been reading PPC Ian for a while, you know that I take great pride in documenting my goals at the beginning […]
ContinueIt’s All About Learning
Are you learning each and every day? If you’re in the world of digital marketing and customer acquisition marketing, you should be! With 2015 approaching, I wanted to share a guest post that I just wrote for the 3Q Digital Blog. My guest post highlights ways in which you can Learn From Your Digital Marketing […]
ContinuePicking Your Multi-Channel Agency For 2015
With 2015 approaching, it’s the ideal time to think about your team. I’m talking about your internal team, and also your agency team. Do you manage a complex, multi-channel digital marketing program? When I first started in this field, our industry was organized in more of a channel-specific manner. These days, however, it’s all about […]
ContinueReactivating An Inactive SEM Account
The longer I’m around, the more and more I realize it’s all about the people. And, there are few better companies in terms of people than Acquisio, the performance media platform of choice for agencies. Case in point: Acquisio Gives Back by raising over $37,000 for the kids. I have been friends with the Acquisio […]
ContinueKenshoo’s Amazing Big Data Guide
2015 is almost here! Now is the time to start planning your digital marketing strategy for the next year. Is big data part of your strategy? It certainly should be. Big data can be confusing. Is it just a buzz word, or does it have real implications in your marketing strategy? I’m thrilled to share […]
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