Is personalization towards the top of your 2016 marketing strategy? Do you have a little extra time to read a ~3,000 word post that will take your segmentation and personalization strategy to the next level? I just wrote a guest blog post over at the incomparable Acquisio blog that is sure to help! I’m thrilled […]
ContinueYour Margin Is Made On The Margin
I’m a tremendous fan of business and life quotes. They fuel me with ideas, motivation, and determination. While I cannot take credit for today’s quote (it’s from an executive at a prior company), it’s one of the best I have ever heard. "Your margin is made on the margin." Today, I’ll share what this quote […]
ContinueInterview: Nicole Mennicke, VP of Ops at Rocket Clicks
A few weeks ago, I had the great honor of interviewing Tyler Dolph, President of Rocket Clicks digital marketing agency. Today’s post is part two of my Rocket Clicks interview series, an interview with Nicole Mennicke. Nicole Mennicke is VP of Operations at Rocket Clicks and a personal friend of mine, someone who I have […]
ContinueeBay Is A Microcosm of the Entrepreneur’s Journey
Over the years, on and off, I have been selling items on eBay (and occasionally buying too). Recently, I started selling a few items again and have been having a blast. If you’re a digital marketer and/or entrepreneur, I want to encourage you to start selling on eBay. It’s not about the profits you will […]
ContinueYour Customer Care Is Your Brand
How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is […]
ContinuePlanning Your Digital Marketing Strategy For 2016
Want to look really good while driving tremendous results for your organization? I highly encourage bringing new, innovative strategies to the table. While I still owe you all my personal 2016 goals, I’ll give you a preview: I’m challenging myself to think outside the box more than ever this year. I’m dedicating one day each […]
ContinueYour Complete Guide To Facebook Advertising
Over the last 5 years, Facebook stock (Nasdaq: FB) increased from from $31.91 to $94.97 (using closing prices available on Yahoo! Finance). That’s an increase of 198%. During the same period, the overall Nasdaq composite increased 67%. Why did Facebook perform so well? How did Facebook outperform the broader Nasdaq, comprised of tech-centric companies? I’ll […]
ContinueInterview: Tyler Dolph, President of Rocket Clicks
Those who have been reading PPC Ian for a long time may remember that I have had the great fortune of interviewing some truly amazing leaders over the years. Well, my good fortune is back and I’m thrilled to share a new interview with you today, with Tyler Dolph, President of Rocket Clicks digital marketing […]
ContinueHow I Drove 24,747 Facebook Likes At $0.04 Each
I recently ran a Facebook campaign for PPC Ian with the goal of expanding my audience of readers. What started out as a small test turned into a large campaign driving 24,747 incremental page likes for only $1,001.70 (or $0.04 per like). Today, I’m thrilled to share insights from my campaign and also screenshots from […]
ContinueThree Ways You Can Help Others In Business
With 2015 coming to an end, it’s a wonderful time to reflect. It’s a great time to brainstorm your 2016 strategy while also finishing 2015 on a very strong note! As someone who thinks quite a bit about people, my network, I wanted to share a quick post today offering three ways you can help […]
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