Dear PPC Ian Reader, Thank you for reading my blog, I truly appreciate it. As online marketing professionals, we are extremely lucky. Taking myself as an example, I have a roof over my head, a stable and amazing PPC job, a beautiful wife, more than enough food, and so much more. Not everyone is so […]
ContinueControlling Your PPC Mind
So it’s 2010 and you’re looking to get promoted in your PPC career. At the same time, you value your work-life balance. You can’t imagine working 80 or more hours a week, trading your personal life for promotion. Well, I’m here to tell you that you absolutely don’t need to! In my opinion, it’s totally […]
ContinueSearch Marketing Interview Tips
I recently wrote an article highlighting my favorite paid search interview questions. The article focused on the PPC interview from the interviewer’s perspective. Today, I want to flip the tables a bit and discuss my favorite tips from the interviewee’s perspective. While these tips are applicable to any PPC job interview, they’re especially relevant to […]
ContinueBlueHost, Add-On Domains, and .htaccess
As mentioned in my 2010 goals, I’m extremely excited about the domaining industry. My 2010 goals have me attending at least one major domaining conference in addition to developing at least six websites. (Honestly, I’m sandbagging a bit and hope to develop quite a few more websites than six.) Domaining and web publishing in my […]
ContinueCondo Domain Names
Anyone who has known me for a while knows that I’m a huge fan of investing. I’m a proponent of stocks, bonds, 401ks, real estate, and of course domain names. Over the long term, investing is the primary way you can get ahead and achieve financial freedom. Today, I’m excited to present a unique domaining […]
ContinueSearch Engine Marketing Perception
Anyone who’s ever worked on my team knows that I live by the following statement: "Perception is reality." When you take a step back and really think about it, my affinity for this line makes total sense in the context of PPC. Pay per click search engine marketing is a very new industry. At many […]
ContinueManaging Remote India SEM Teams
My career in search engine marketing has progressed like a rocket ship. I owe my success to many factors. One of the greatest ingredients in my early on success was a tremendous manager, someone who saw a lot of potential in PPC Ian and pushed me into the people management track from day one. (Side […]
ContinuePaid Search Interview Questions
Over the years I’ve conducted more pay per click interviews than I can count. Interviewing is extremely important in the world of search marketing, even more so than other roles. Just think about the extensive training you’re going to invest in your new employee. From my experience, it will take a good three to six […]
ContinuePPC Ian’s 2010 Goals
2010 is almost here. I’m extremely excited because I feel like my personal and professional growth has been compounding over the last few years. I recently got married, purchased my first home with my beautiful wife, and joined a large publicly traded company as their Director of Search Marketing. In sum, I’m on a roll. […]
ContinueOnline Marketing Diversification
As an investor at heart, diversification is one of my favorite risk mitigation tactics. From day one, I quickly learned that diversification is your safety net when crafting a well-rounded portfolio of stocks. Today I wanted to highlight just a few exciting ways that diversification is directly relevant to your career in online marketing. Diversify […]
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