If you’ve been in pay per click search engine marketing for a while, there’s no doubt you’ve faced landing page quality score issues at least once. I’ve managed AdWords campaigns for dozens of sites. Thankfully, the majority of these sites have been multi-million-dollar category leaders with excellent landing page quality scores. However, a few of […]
ContinuePPC Versus SEO Careers
As you know, I’m a huge proponent of the PPC career path. It’s hard not to be given my rapid ascent from Marketing Associate to Director of Search Marketing just five short years after college. However, there are also many other great career paths in the other channels of online marketing: SEO, display, email, and […]
ContinueBuying Domains on Sedo
If you’ve checked out the footer on PPC Ian, you may have noticed that I own a small LLC, IJL Productions LLC. I actually plan to write a future article all about LLCs and why I think they’re a great business entity to separate your business from yourself, creating financial protection (in my humble non-legal […]
ContinueInterview: Matt Lawson from Marin Software
In general, I’m a big fan of interviews because they open the opportunity to work closely with other amazing professionals in the industry. Moreover, they provide very compelling content. To that end, I’m officially launching PPC Ian’s interview category! Today, I and extremely honored and lucky to launch my interview category by interviewing none other […]
ContinueMy Favorite Online Marketing Blogs
I created PPC Ian to empower and educate online marketing professionals. There are many great blogs that cover the tactical side of PPC and SEO. However, I like to think of PPC Ian as the first blog with a primary focus on the career side of things. While I plan to include more tactical tips […]
Continue5 Great PPC Campaign Initiatives
So far, I’ve been talking quite a bit about high-level pay per click career tips. After all, the charter of PPC Ian is just that: Empowering pay per click professional by focusing on career tips and strategy. However, the time has come to start including some specifics as well. Pay per click is a very […]
ContinueBreaking Up The Pay Per Click Grind
If you’re in the corporate PPC world, you definitely know that things can get rather crazy. After enough analysis, keyword generation, keyword deployment, bid changes, ad copy tests, landing page tests, account restructures, product requirements, and executive presentations, your head can really start spinning! I’m here to tell you that it’s all about PPC longevity. […]
ContinueT.R.A.F.F.I.C. Las Vegas 2010 Was Awesome
I’m PPC Ian, the corporate pay per click search engine marketing guru. More than anything, I believe in the power of focusing exclusively on corporate PPC. When you’re dealing with huge budgets and intricate campaigns, often across multiple verticals, focus is everything. However, I’m also a huge proponent learning new things, especially subjects that are […]
ContinuePay Per Click Automation
As you may know from my about me page, I majored in computer science at Stanford University. I truly feel like my computer science background prepared me perfectly for the corporate pay per click career path. Why? When you’re dealing with extremely large campaigns (especially across a portfolio of verticals), it’s nearly impossible to scale […]
ContinuePPC Ian Interviewed By Jonathan Volk
Hi Everyone, I wanted to take a moment to point out a large milestone in my career: Super affiliate Jonathan Volk interviewed me yesterday! Please make sure to visit Jonathan Volk’s blog and read PPC Ian’s interview. I worked very hard on the interview and it really means a lot to me as someone who […]
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