Happy new year everyone, happy 2012! It’s my favorite time of the year. If you’ve been reading PPC Ian for a while, you know I’m always thrilled to share my goals for the new year around this time. Two years ago, I shared my 2010 goals and last year I shared my 2011 goals. Since […]
ContinueCapture Email Addresses With Google AdWords
I’m a huge fan of Google AdWords ad extensions. What are ad extensions? They are new ways of customizing your AdWords ads to greatly improve your overall CTR and interaction with searchers. Basically, Google is challenging the traditional paid search ad format with new, special extensions that make your ads more interesting and interactive than […]
ContinueOnline Marketing Holiday Gifts Rule
I’m a huge fan of the corporate online marketing career path. You get to manage huge budgets, face exciting challenges every single day, experience rapid career growth (if you work hard and deliver results), and receive amazing holiday gifts. Each year, search engines, vendors, and partners send truly great gifts. Today, I’m thrilled to share […]
ContinueAcquisio Acquires ClickEquations
As of late, there’s been a tremendous amount of growth and M&A activity in our industry. Just a few weeks ago, Adobe acquired Efficient Frontier for $400 million. Personally, I feel like $400 million is a really solid, strong price for Efficient Frontier and sets the tone for more big liquidity events in the coming […]
ContinueYahoo! Rich Ads Are Back
If you were a big advertiser on Yahoo! back in the Panama days (before the Yahoo!/Microsoft Search Alliance), you may remember rich ads in search. What are rich ads? They are basically an awesome way to make your brand/trademark ads stand out. I’m talking about adding an image (or even video) to your brand keywords. […]
ContinueFun Times At The Pharcyde Concert
Last night, Nicole and I enjoyed seeing The Pharcyde perform at Yoshi’s San Francisco. The Pharcyde is perhaps my favorite rap group of all time, with their album Bizarre Ride II being perhaps my favorite rap album of all time. Kanye West has also named Bizare Ride II as his favorite. If you’re interested in […]
ContinueCheck Out My Guest Post On Acquisio’s Blog
I’m a huge fan of online marketing automation, with platforms like Acquisio at the top of my list. Have you heard of Acquisio? They offer the leading performance marketing platform for agencies. Today, I wrote a guest post on Acquisio’s blog: 5 Ways To Get The Most Out of Your New Online Marketing Platform. I’m […]
ContinueI Worked All Weekend
When you’re in corporate online marketing, you have to work from home on the weekend from time to time. The projects line up and you just have to work form home to meet deadlines. (Side note: Always meet your deadlines, no matter what you need to do to get there.) It just so happens that […]
ContinueFavicons Are Important For Online Marketing
I just got a brand new favicon for PPC Ian and I’m quite excited about it. Check out the URL bar above. You can see that there’s a little 16×16 image with the mouse pointer clicking the target. My favicon also displays in the browser tab window and the toolbar bookmarks (check out the first […]
ContinueKeeping Your PPC Accounts From Going Offline
If you’ve been in pay per click for a while, you’ve probably experienced it. I’m talking about that horrible, horrible time when one or more of your PPC accounts goes offline. It’s always bad. You end up losing valuable conversions, profit, account history, and your competitive edge. It can set you back in your PPC […]
Continue- « Previous Page
- 1
- …
- 30
- 31
- 32
- 33
- 34
- …
- 49
- Next Page »