Today, Nicole and I visited one of our favorite places, the Stanford Shopping Center in Palo Alto. The Stanford Shopping center is great. The stores are top-notch, the mall has a lot of great places to eat, and it’s outdoors so you get to walk around and enjoy beautiful Palo Alto. Today, we noticed something […]
ContinueSitelinks Now Have Arrows Pointing To Them
I’m a huge fan of Google sitelinks. Sitelinks are showing up more and more, with some ads now displaying Six Sitelinks. (Make sure your campaigns have six sitelinks or else there’s no way you will get the full benefit when Google wants to serve up six sitelinks.) Now, Google is improving sitelinks even more. Check […]
ContinueThe Must Have Retargeting eBook of 2012
Hey everyone, I have a short but incredibly important post for you tonight! Acquisio has a brand new Retargeting eBook that totally rocks. If you’re like me, retargeting is a huge initiative on your to-do list for 2012. The leverage is really there, it’s the most cost effective way to advertise on display. However, when […]
ContinueNegotiating a Great Price on SEM Software
Are you in the market for SEM Software? If you’re running a large paid search program, I certainly hope so. SEM Software produces great returns, but it certainly does not come cheap. Today, I’m going to share a few tips that will help you negotiate a super price on your SEM Software. Tip 1: Compare […]
ContinueGoogle Local Maps Pushing Down Paid Ads
Check out the screenshot below of the Google search results for the ever competitive query, “auto insurance”. At the top of the right rail, you’ll see a map. If you click the title of the map (“Map for auto insurance”), you get taken to a local results page that includes local brokers. If you’re a […]
ContinueCheck Out My Guest Post About SEM Agencies
Today, I wrote a guest blog post on the PPC Associates Blog titled How To Choose The Right SEM Agency. Please check it out and let me know what you think! It’s always exciting to do guest posts because it’s a great opportunity to get in front of new audiences. You may recall that I […]
ContinueIs The Print Industry Going Under?
I’m a huge fan of dividend-paying stocks. In fact, it’s part of my 2012 Goals to save as much money as possible and invest it wisely (in dividend-paying stocks and other income-yielding vehicles). I’m always searching Yahoo! Finance looking for new opportunities. Recently, I found a stock called R.R. Donnelley & Sons Company. R.R. Donnelley […]
ContinueMy Weekend Musings (2nd Edition)
I had a lot of fun writing my last weekend musings post so I’m thrilled to write another one today. I actually skipped my weekend musings last weekend since I had a fun post about Google Instant Tricks. I really enjoy weekends because they allow me to take a break, take a step back, and […]
ContinueMy Twitter Advertising Challenge
I got started with Twitter early on and leveraged smart strategies from day one. These strategies have propelled my following to over 17,000 on Twitter and have driven a significant amount of traffic to PPC Ian. That said, I’m always looking to improve and have set a challenge for myself. Twitter is hot right now […]
ContinueUncover Hidden Tricks With Google Instant
It’s the weekend so it’s time to relax. It’s time to have a little fun and stop taking things so seriously. In that light, I wanted to share some really cool “hidden tricks” today with Google Instant. Some of my team members actually shared these with me on Friday and I was so excited about […]
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