I’m a huge fan of whitepapers and try to read at least one per week. They’re free and they provide a great way to stay up on the latest trends. In that spirit, I read Going Global In A Social World by Adobe this weekend and really enjoyed it. If you’re in the corporate world […]
ContinueAd Rotation Is Changing On Google AdWords
I’m a huge fan of Google’s ad rotation. There are three settings right now: rotate evenly, optimize for clicks, and optimize for conversions. All three have their time and place. In the case of rotate evenly, some major changes are happening. You can read all about the New Changes To Ad Rotation on the Google […]
ContinueLeveraging Google Social Extensions In Your Ad Copy
A few posts ago, I wrote about how Google+ Shows Up In Paid Search. Google+ is actually showing up in paid search two different ways. First, as you can see in my prior post (and by simply searching for “insurance” on Google), organic Google+ profiles are showing up in the right rail, displacing paid search […]
ContinueThe San Francisco Giants and Online Marketing
Hey everyone, PPC Ian here. Today, I’m thrilled to share a fun guest post from my good friend Hillary Read, Marketing Manager at PPC Associates. Let’s jump right into it… With baseball season upon us and San Franciscans sniffing rawhide, it’s time for a fun blog post: if the Giants starters were SEM channels, which […]
ContinueMy Lending Club Investment Strategy
If you’re in the world of online marketing (or any other career for that matter), it’s important to have both a short and long-term plan when it comes to your finances. This year, I set the goal to save money and invest wisely (you can check out my 2012 goals here). Each and every day, […]
ContinueBing Offers Rewards Just For Searching
In my last post, I was just writing how Google+ Is Showing Up In Paid Search, in a major way. Today, when performing my Daily Checks, I noticed a major change on Bing too. I noticed a little number in the upper right hand of my screen that kept going up with each search. Then, […]
ContinueGoogle+ Shows Up In Paid Search, Big Time
Check out the screenshot below, you’re going to be amazed at what you see! It’s the right rail of the search results for the keyword “insurance” on Google. As you can see, the map and then the Google+ integration are taking over in a major way. Not only is there a section featuring businesses with […]
ContinueMy Weekend Musings (4th Edition)
The last week has been really great. I thought it would be the perfect time for another weekend musings post. Want to check out my prior weekend musings? You my want to check out the first, second, and third editions of my weekend musings. Without further ado, let’s jump into this week’s musings… My amazing […]
ContinueThree Online Marketing Career Tips
I’m the biggest fan of the online marketing career around. This career has been amazing to me. I don’t think there are too many corporate careers that offer such rapid growth as online marketing, especially search engine marketing. It’s been a while since I’ve done a career post so I wanted to share a few […]
Continuead:tech San Francisco 2012 Recap
Online marketing conferences are the best! Just a month ago, I thoroughly enjoyed SMX West. Last week, I attended ad:tech San Francisco 2012. ad:tech is a great conference. While I was only there for half of the first day (I couldn’t stay too long due to a huge amount of work last week), I totally […]
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