Today, I’m excited to share a ton of pictures from SMX Advanced 2012. This great conference, hosted in Seattle, covers all sorts of advanced PPC and SEO topics. 2012 marks my third year at this search marketing conference, you can read my 2011 recap here and my 2010 recap here. Each year, I try to […]
ContinueMy Twitter Ads Experiment
I’m a huge fan of Twitter and use Twitter every single day (my handle is @ianlopuch). Twitter is a great way to stay connected with my readers, Find Inspiration, and also learn new stuff. In addition to all of that, Twitter is an open platform that can be crawled by search engines. From an SEO […]
ContinueGoogle AdWords – Your AdWords Are Now Running
On 5/31, I got a bunch of emails from Google with the subject line, “Google AdWords – Your AdWords Are Now Running”. I have a lot of accounts with Google, many of which have been paused for years. Honestly, I didn’t have much time to look at it on 5/31, but just assumed it was […]
ContinueTry AdWords Social Extensions To Raise Your CTR
Back in April, I wrote how Google is Integrating Google+ Into Paid Search, big time. At that time, I was particularly impressed that Google was leveraging paid search real estate (the right rail) to highlight Google+ pages. Since then, I have seen Google run a number of such experiments. How do you show up in […]
ContinueCheck Out My Weekend Checks Guest Post
One of the really popular posts here on PPC Ian is my post about Six Essential PPC Campaign Checks. These checks are great and make sense any day of the week. However, let’s say it’s the weekend and you’re super busy. Let’s say you don’t have a lot of time for paid search. That’s ok, […]
ContinueMy Mid-Week Musings
I really enjoy writing my Weekend Musings posts. It’s been a while since my last weekend musings so I thought I’d go ahead and do a mid-week musings post. Here are a few exciting updates in my life / thoughts going through my mind right now… I’m now advertising on Twitter! Thanks to the American […]
ContinueExact and Phrase Match Changing On AdWords
Google recently announced that they are Improving Exact and Phrase Match on Google AdWords. This is a really important change that’s happening right now (mid May). If you’re advertising on Google AdWords, today’s post is going to be super important for you. So what’s Google doing? Basically, they are expanding the reach of exact and […]
ContinuePoor Organic Results Taking Over Insurance
Check out the screenshot below. It’s the Google organic search results for the keyword cheap auto insurance. As you can see, three out of the top six results are low quality affiliate sites. The savvy online marketer can tell right away. For me, it was the excessive use of caps and the fact that the […]
ContinueBest Practices For Bid Management Whitepaper
Just a few days ago I wrote a post about Adobe’s new whitepaper called Going Global In A Social World. (If you have not read it yet, make sure to, it will totally help shape your global social media strategy.) Today, I read another amazing whitepaper, all about paid search bid management from my friends […]
ContinueWhere I’m Finding My Inspiration Online
The Internet is an amazing thing. It’s because of the Internet that I’ve experienced rapid career growth. Before the Internet (and search engines), there was no search engine marketing after all. It’s also because of the Internet that I stay inspired. Just like the rest of you, I have super easy days and I also […]
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