Earlier this week, I was lucky enough to attend my company’s leadership team offsite. It was held in the Sacramento area at Thunder Valley Hotel and Casino. After an incredibly productive and intense offsite, we went over to the Granite Bay Country Club for a round of golf. This marked my second big work-related golf […]
ContinueGoing Above and Beyond In Your SEM Career
Hey Everyone, I have been posting less frequently lately. Why? Since I got promoted to Vice President, Search Marketing back in March, I have been pushing my SEM career harder than ever before. I worked all day Sunday, all day and night today, and pretty much every waking hour over the past week. The last […]
ContinueHow To Optimize Search For Mobile Devices
In 2012, it’s all about mobile search. Mobile search advertising on both smartphones and tablets is truly taking off. Both Google AdWords and also Microsoft adCenter provide a multitude of options for mobile search advertising. It’s so easy to segment out by device and even operating system. It’s exciting! It’s just like desktop-based search back […]
ContinueHow To Pick Lending Club Loans
It’s one of my 2012 Goals to save money and invest wisely. Where have I been investing my savings? Several places including stocks, my savings account, and the topic of today’s post – LendingClub. I’ve already written two exciting posts about Lending Club that you may wish to check out: Where I’m Investing In 2012, […]
ContinueWatch Out For Double Serving On Google AdWords
Hey everyone, it’s Sunday night and I waited a little late to blog, so I have a quick post for you tonight. That said, it’s a good one! Today, I’m thrilled to share a Google AdWords tip that will give you instant leverage. If you’ve been advertising on Google AdWords for a while, you probably […]
ContinueFun Times With Search Engines
Last night, our Google AdWords team treated myself, my team, and leaders from my employer to the Giants/Dodgers game. We had so much fun enjoying the game from Google’s luxury suite at AT&T park. It was honestly one of the best networking events I’ve experienced with Google. It was a great game too – The […]
ContinueBusiness Gifts Go A Long Way
Whether you’re in the corporate world of online marketing, or any other industry for that matter, business gifts go a really long way. Just recently, I received two really amazing gifts. The first was from my great friends at Rocket Clicks SEM Agency. I had recently helped them out and they sent me an amazing […]
ContinuePPC Account Assignments As A Narrative
Hey everyone, PPC Ian here. Today, I’m thrilled to share a guest post from my friend Todd Mintz from PPC Associates, Silicon Valley’s SEM Agency. You can read all about Todd in his bio at the end of the post. Todd, thanks for the great post and I hope you all enjoy. “Buy the ticket, […]
ContinueThe Best PPC Benchmark Data Ever
A while back, I blogged about Marin Software’s Q4, 2011 Online Advertising Report. Today, I’m thrilled to share with you Marin Software’s Q1, 2012 Online Advertising Benchmark Report. In my opinion, this is the best PPC benchmark report ever! If you’re in the corporate world of online marketing, it’s super important to keep a pulse […]
ContinueMy Friday Musings, It’s Been An Exciting Week
This has been a super exciting week. Just last week, I attended SMX Advanced Seattle. This week, I worked really hard, played in a golf tournament, met a domain industry guru for lunch, and attended the US Open. I’m excited to share my Friday musings… Golf is a really great sport. On Monday this week, […]
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