Today, I attended Marin Masters San Francisco 2012 conference, hosted by SEM platform Marin Software. The conference was amazing, the can’t miss San Francisco SEM event of 2012. Today, I’m thrilled to share my recap of Marin Masters. Some quick background… I attended Marin Masters two years ago. I had an outstanding time, but last […]
ContinueAn Introduction To Remarketing
I recently reviewed an awesome PPC Associates eBook about going after the Wide Tail of SEM (I highly recommend reading it). One of the themes of the wide tail is going after all channels within online marketing. One exciting channel, display, has a really cool tactic known as remarketing, also called retargeting. Today, I will […]
ContinueMy Weekend Musings (5th Edition)
It’s been a while since my last weekend musings post, the 4th edition was all the way back in April. So, I thought it would be the prefect time for another weekend musings post! Following are some of the big things going on in my world… PPC Ian is now a registered trademark of my […]
ContinueIt’s All About The Wide Tail of SEM
I’m a huge fan of PPC Associates, one of the best SEM Agencies around. PPC Associates took the Silicon Valley by storm earlier this year with their Billboards on 101, one of my favorite offline marketing campaigns of this year. Over the last few years, I’ve gotten to know David Rodnitzky (CEO of PPC Associates) […]
ContinueTips For Landing SEM Jobs
Right now, my team is hiring! If you’re looking for an SEM Job (located in Mountain View, California for candidates with 0-1 years SEM experience), please feel free to contact me with your resume and cover letter. As such, I thought it would be the perfect time to share some tips for landing SEM jobs. […]
ContinueI’m Honored To Be A Marin Software Celebrity
Today truly was my day! It all started when my good friend Matt Lawson, VP of Marketing at Marin Software, sent me an email this morning. He asked me to check out the brand new Marin Software homepage. So, I headed on over to Marin and could not believe what I saw! I really couldn’t! […]
ContinueMore Money Saving Tips For PPC Professionals
I’m really focused on saving money this year, it’s one of my top goals. Just a few posts ago, I highlighted Ways For PPC Professionals To Save Money. Since there are so many great ways to save money, especially through the lens of the PPC professional, I wanted to follow up my prior post with […]
ContinueManaging and Measuring Social Media With Adobe
Last Thursday, Adobe announced their brand new Adobe Social platform. As someone who understands the complexity in managing and measuring the impact of social media first hand, I highly recommend checking out their new platform. I also recommend checking out the Mashable writeup on Adobe’s new platform. Here are some of the key benefits of […]
ContinuePPC Networking Tips
In the world of paid search, networking is extremely important. It really is all about the people. Whether you’re looking for a PPC job, campaign advice, a speaking opportunity, the next big thing, an opportunity to help others, or simply good times with others in our industry, it truly helps to network. Following are some […]
ContinueCharge Up Your Paid Search With Acquisio
I’m a huge fan of Acquisio. Not only do they offer one of the best Online Marketing Platforms around, but they are also a really great group of professionals. I always have fun running into Marc Poirier and his team at the search engine marketing conferences. Over the years, I have gotten to know the […]
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