On Friday, I had the pleasure and honor of visiting the main Yahoo! headquarters in Sunnyvale. Check out the picture below of yours truly and Justin, the absolute best Senior Account Manager ever. (Justin just wrote this great post on the Yahoo! Advertising Solutions Blog about expanding your keyword list – make sure to check […]
ContinueFun Times At The InsideVault Office
This has been one exciting week for PPC Ian! It all started out with my exclusive Sean Marshall interview. Then, I had the honor of guest posting on AdMedia’s blog about Enhanced Campaigns. I had an absolute blast at the Marin Software Cocktail Party. Of course, I worked amazingly hard during all of this great […]
ContinueMarin Software IPO and Cocktail Party
I’m a huge fan of Marin Software. I’ve covered Marin Software here on PPC Ian for years! I’m really happy and excited for all my friends at Marin, just last week they filed for IPO. Marin has built so much momentum over the years, and is a truly amazing platform and company. When it comes […]
ContinueAre You Ready For Google Enhanced Campaigns?
Recently, Google AdWords announced the largest update to AdWords in recent history: Google AdWords Enhanced Campaigns. The pay per click blogosphere has been buzzing with posts about Enhanced Campaigns. Some bloggers love Enhanced Campaigns and others are a bit more skeptical. When my good friends at AdMedia presented the opportunity to write a guest post, […]
ContinueInterview: Sean Marshall From PPC Associates
Today I am truly lucky and honored to interview Sean Marshall, Senior Director of Client Services at PPC Associates. PPC Associates is Silicon Valley’s SEM Agency. They are awesome! A while back, I had the honor of interviewing their CEO and Co-Founder, David Rodnitzky. Today, I am so excited to interview Sean because his experience […]
ContinueI Have A Top 1% LinkedIn Profile
When it comes to building your career in online marketing, LinkedIn is a truly invaluable resource. I have taken LinkedIn seriously from the early days of my career and it has paid large dividends. I have received job opportunities, forged connections, and built a network I’m truly proud of. For all these reasons and more, […]
ContinueTips For Marketing Contracts
When you work in the corporate world of online marketing, you’ll be working with a multitude of search engines, partners, vendors, and technologies. Each interaction will require contracts – NDAs, Ts and Cs, and IOs. When you have a technology and/or marketing background, the legal side of things can often be daunting. Today, I wanted […]
ContinueSEM Careers & Dealing With The Flu Season
Have you gotten the flu this year? It’s horrible! I was sick all last week and that’s the main reason I went a bit silent here on PPC Ian. I’m glad to be back to normal, more or less. The flu this year is the worst I have experienced in a very long time (many […]
ContinueAchieving Balance In Your PPC Career
The online marketing career path is an intense one. There’s no doubt about it! It’s a career that involves true dedication, long hours, and an unbelievable level of responsibility. Of course, with intensity comes true opportunity and rewards. I wouldn’t want to be in any other career than this one! Recently, my friend PPCknight asked […]
ContinueAdvanced SEM Trademark Strategies
I just wrote a guest post called Advanced Trademark Strategies For Large AdWords Advertisers on Acquisio’s blog. What is Acquisio? It’s the performance marketing platform of choice for large online advertising agencies. When presented with the great opportunity to write a guest post, I opted to go with a highly tactical post for large online […]
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