Last week, I had the honor of attending and speaking at MediaPost Search Insider Summit. What is Search Insider Summit? It’s a special digital marketing conference for top tier executives in our space. It’s typically an invite-only conference, and I was lucky and fortunate enough to be invited to attend and speak at this amazing […]
ContinueCheck Out My Geo-Targeting Tips
I’m a huge fan of geo-targeting. While it’s been around forever, there are so many unique and great ways in which you can leverage advanced geo-targeting. So, when I got the opportunity to write a guest post on the amazing PPC Associates blog, I thought it would be a super idea to share my Top […]
ContinueBusiness Travel Tips For Busy Professionals
Whether you’re an online marketing professional, or any other business professional for that matter, it’s likely you will need to travel for your career. You may need to travel to meet with clients. You may travel to attend conferences. You may travel to local offices around the world, if you work at a larger company. […]
ContinueBing Is Integrating Quora Into Search Results
I’m a huge fan of Quora (you can find me on Quora here). A while back, I Started Answering Questions on Quora. Now, I have a pretty cool and growing presence within online marketing on this cool social site. I really enjoy Quora for a multitude of reasons, with the following ranking towards the top […]
ContinueFun Times at ad:tech San Francisco 2013
I’m a huge fan of SEM conferences, especially ad:tech. I attended ad:tech San Francisco 2013 earlier this week, on Tuesday, and wanted to share some thoughts and fun pictures from the event. After reading today’s post, you may also want to check out my recap of ad:tech 2012. To everyone I connected with at ad:tech, […]
ContinueKenshoo SmartPath Attribution Whitepaper
Hey everyone! It’s been a while since I’ve posted here on PPC Ian. The last several weeks have been incredibly busy (in a good way). I’m now back into the swing of things and wanted my first new post to highlight a truly remarkable whitepaper: The Conversion Attribution Revolution by Kenshoo. If you are a […]
ContinueTips For Business and Life
In both business and life, it’s not all about your knowledge, skills, and accomplishments. It’s also about how you go about your day-to-day. It’s been a while since I wrote a post about attitude and perspective, however I got inspired this week! This is probably one of the more important posts you will read here […]
ContinueCheck Out My PPC Landing Page Tips
Last week, I attended SMX West and bumped into my good friend Hillary Read from PPC Associates, Silicon Valley’s SEM Agency. PPC Associates is a great friend of yours truly, PPC Ian. From time to time, I have the pleasure of guest posting on the amazing PPC Associates blog, and today I wanted to share […]
ContinueFun Times At SMX West San Jose 2013
If you’re in the online marketing industry, you should definitely attend SMX. Today, I attended SMX West San Jose 2013. I’m thrilled to recap my fun times at the event and share some pictures of PPC Ian with friends from the online marketing industry. (After reading today’s post, you may also wish to check out […]
Continue3 Things to Avoid When Writing Ad & Marketing Copy
Hey Everyone, PPC Ian here. Today I’m thrilled to share a guest blog post by my good friend Francesca StaAna of AdMedia Online Ad Network. I’m a tremendous fan of AdMedia, their blog (in fact, I just guest posted there), and their entire team. So, when it came time to run the latest and greatest […]
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