PPC is my favorite marketing channel because of its incredible efficiency. After all, you are capturing prospective customers as they are searching for the precise product/service you sell. It doesn’t get much better than that, you are capturing people who are explicitly looking for brands like yours. However, one of the challenges for PPC, especially […]
ContinueCheck Out My AdLift Blog Guest Post
About a month ago, I attended and spoke at Search Insider Summit. At this amazing conference, I had the pleasure of meeting Prashant Puri (CEO & Co-Founder) and Johnny Shami (Director, Business Development) from AdLift. What is AdLift? It’s one of the best SEO Agencies ever! Based in Palo Alto, AdLift is right in the […]
ContinueManaging Difficult Partners & Vendors
I have been around in the digital marketing career for 9 years! Fortunately, I have not had to manage too many difficult partners. Why? Our industry tends to attract the best and the brightest, and I’ve done my best to filter out potentially problematic situations before they occur. The level of service that we all […]
ContinueKenshoo Search Trends: Insightful Whitepaper
I’m a huge fan of Kenshoo Digital Marketing Technology. Kenshoo provides one of the most amazing search marketing platforms in existence. Approximately three billion dollars of annual digital marketing spend is managed via Kenshoo, and they were named the leader in bid management buy Forrester. Today, I am thrilled to share Kenshoo’s new Global Search […]
ContinueClever PPC & SEO Keyword Generation Tips
Keywords are the most fundamental building block of digital marketing. As the picture on the right implies, they are the key to your success within online advertising. Whether you’re a PPC or SEO professional (or both), there is not a day or minute that goes by when you are not thinking about keywords. I’ve been […]
ContinueTime Saving Tips For Digital Marketing Professionals
Digital marketing is a very exciting and high powered career path. It’s also a career where time is always your most limited resource. We’re dealing with Wall Street’s 24/7 cousin here. Google AdWords, Bing Ads, and all other online advertising platforms never sleep. Personally, as my career has grown, time has become more and more […]
ContinueGrow Your Business: Free $100 AdMedia Credit
I’m a huge believer in the diversification of traffic sources. In the world of digital marketing, there is only so much cost-effective search demand on major search engines. A winning strategy involves diversification across many search engines, ad networks, social networks, and so much more. In diversifying traffic, I recommend reaching out and testing different […]
ContinueLeverage Ad Copy Across Your Organization
I’m a huge fan of ad copy testing. Implement Google conversion tracking, set your campaigns to optimize for conversions, and test every single day. Sooner or later, your overall system conversion rate (from impression to conversion on your site) will increase! This means higher revenue and higher margins (since Google rewards increased CTRs with lower […]
ContinueAre You A Big Tipper?
When it comes to digital marketing, I’m about as frugal as they get. I like to get the absolute maximum return for my advertising dollars. It’s all about cutting costs, and being efficient and optimal. When it comes to life, I’m prudent from a financial standpoint. However, I do enjoy tipping and consider myself to […]
ContinueAdWords Performance Forum 2013 Pictures & Recap
What a busy and exciting two weeks! After speaking at the MediaPost Search Insider Summit at Amelia Island, FL last week, I attended the Google AdWords Performance Forum in San Francisco this week. The world of digital marketing is truly 24/7. These have been two weeks of balancing a full workload with the extra responsibility […]
Continue- « Previous Page
- 1
- …
- 15
- 16
- 17
- 18
- 19
- …
- 49
- Next Page »