About a month ago, I announced my Twitter Advertising Challenge. What was my challenge all about? In a nutshell, I decided to follow no more than 200 people, redesign my Twitter background, and start advertising. About a month ago, I was following 16,826 people, with 17,060 following me. I’m now following only 68 people, with 14,417 following me. The strategy worked! I did lose some followers, but that’s ok. I lost fewer than the 5,000 I projected and now it’s so much more fun to use Twitter.
I also got a really cool new background. Head on over to My Twitter and see for yourself! I’m super happy with how it turned out. It’s really consistent with my blog! I have not started advertising on Twitter yet, but that’s still in the pipeline.
I was so thrilled with how my Twitter challenge worked out, that I also did a mini-Facebook challenge. Basically, I went out and got a new Facebook banner and also landing page. The landing page is interactive. If you like me, you get to download my eBook for free. Head on over to the PPC Ian Facebook Fan Page and check it out. (I also have a screenshot of my new landing page below.)
Big thanks to Collabo for reaching out to me and inspiring today’s blog post. I’m more excited about social media than ever before and am glad my challenges helped me take my social profiles to the next level. I hope you challenge yourself to make your social media campaigns amazing!
Images in this post © PPCIan.com
Hey Ian, looks great (both the Twitter background and Facebook landing page). I kick myself for not paying enough attention to social media – I’ve had my blog up for 2 years now and don’t even have a Facebook page. It’s one of my 2012 goals though!
What was the strategy Ian ? You unfollowed a lot of follow back accounts to improve your ratio, but what was the strategy ? just trying to understand. Thank you
Thanks so much, Eric! I appreciate the comment. I’ll definitely become a fan when you create your Facebook page.
All the best,
Ian
RH,
Thanks for the question. The strategy was extremely simple. I have been quite interested in improving my Twitter and Facebook for a long time. I finally decided to “go for it” and set a simple challenge for myself. There’s so much going on that I wanted to put it in writing on my blog that I’d go out there and take my social presence to the next level. This helped out because I then had more motivation to get the projects done.
In terms of the tactical side, I outsourced the graphic design work to my favorite designer. I have worked with the same designer on other projects so I knew he’d do an amazing job. If you’re looking for a great designer, I highly recommend using oDesk. In terms of the following to follower ratio, I wanted to make my Twitter more usable. Therefore, I leveraged Tweet Adder to remove 1,000 people per day from my following list. Slowly but surely, I got my list down to its current size of 68. While I did lose some followers in the process, I call the challenge a success because I can now use Twitter again and only lost around 2,643 followers (while I unfollowed 16,758). I truly appreciate all the loyal fans who are still following me and promise to add incredible value for them!
Thanks for the question!
All the best,
Ian
Incredible results and thanks for the shout out! I’m sure this is just one of the many successes to come 🙂
Thanks Collabo, you are quite welcome. Thanks for the kind words!
All the best,
Ian
Me also going to follow on twitter , I might also got success