I got started with Twitter early on and leveraged smart strategies from day one. These strategies have propelled my following to over 17,000 on Twitter and have driven a significant amount of traffic to PPC Ian. That said, I’m always looking to improve and have set a challenge for myself. Twitter is hot right now so it’s the perfect time to revamp my Twitter account. Today, I’m going to outline the challenge I’m setting for myself and one month from now I’ll report back on the results!
Initiative One: Follow No More Than 200 People
Right now, I have 17,060 followers but am following 16,826. My Twitter stream is basically unusable. I want to be able to log in to my Twitter account and make sense of things, only seeing tweets that are relevant and interesting to me. If I am following no more than 200 people, I’ll be able to use Twitter once again.
Why am I following so many people right now? It was actually part of my initial strategy. I went out there and followed a ton of people knowing that a certain portion would reciprocate and follow me back. I would then unfollow those who did not follow me back. I did this many times and was able to drive a significant number of followers with this strategy. It’s a great strategy I still recommend for building out your initial base of followers. More followers equals more social proof and brand equity.
How am I going to remove 16,500+ followers? I’m going to go through all my @ messages and find out who I’ve interacted with. Then, I’m going to put them on my Tweet Adder white list. (Tweet Adder is a really helpful Twitter utility that I recommend purchasing if you’re serious about advertising on Twitter.) After my white list is loaded with my favorite people, I’m going to remove 1,000 people each day (who are not on my white list) until I’m done. Sure, I’m going to remove some good people by accident, but I can always add them back later.
Will I lose followers with this strategy? Absolutely. That said, I don’t think I’m going to lose more than 5,000 followers. I’m ok with this, and believe that I’ll retain most followers.
Initiative Two: Redesign My Twitter Background
My Twitter background has not been updated in years. It still looks ok, but could be a lot better. I’ve decided to engage the same designer who designed and built IJL.net for me. I’m sure the results will be great. Also, I’m sure my new background will help drive even more followers in the future.
Initiative Three: Advertise and Gain More Followers
After I reduce the list of people I’m following, I’m sure to lose a few followers. I’m going to partially make up for this by running a paid advertising campaign on Twitter. I’ve had phenomenal results running Paid Like Campaigns on Facebook. I have not tried this yet on Twitter, but am quite excited. At the very least, I’ll get that cool “Verified Account” badge by signing up as an advertiser. Also, I hope to gain some serious experience that I can then leverage at my job. In my opinion, it’s critical for all PPC professionals to master Facebook and Twitter in addition to AdWords and adCenter.
Stay tuned, I’m hoping to have some interesting findings in my journey to optimize my Twitter account. Want to connect on Twitter? Please don’t hesitate to reach out, my Twitter handle is ianlopuch.
Image of PPC Ian’s Twitter Count © PPCIan.com and Twitter
I look forward to your new Twitter Branding. I use Tweetdeck at work, just that it’s too busy.. too many links and stuff going on every second. I’m learning how to use it wisely and grow my blog traffic as well.
Thanks so much, Kent! Would be really interested in learning from your testing as well! Agree that too much stuff going on every second, that’s one of the main reasons for my Twitter cleanup.
All the best,
Ian
I look forward to your new Twitter Branding. I use Tweetdeck at work, just that it’s too busy.. too many links and stuff going on every second.
Well done. Your strategy worked according to plan!
We’ve been considering doing this as well and are glad to see it work out so well for you.
Thanks so much, Collabo! That is right, I was going to do a follow-up post soon. The plan worked out quite well. I’m done with the redesign and narrowing down the number of folks I’m following. Now, I just need to do a little Twitter advertising!
Best,
Ian