My Favorite Online Marketing Blogs

I created PPC Ian to empower and educate online marketing professionals. There are many great blogs that cover the tactical side of PPC and SEO. However, I like to think of PPC Ian as the first blog with a primary focus on the career side of things. While I plan to include more tactical tips over time, my core focus will always be accelerating your career in online marketing. Today, I’d like to discuss some of my favorite blogs, those linked to in my blogroll. I encourage you to check out these blogs in your quest to learn as much as possible about PPC, SEO, and online marketing. These blogs are excellent compliments to PPC Ian.

PPC Ian’s Favorite Blog 1: 2 Create a Website

There are some people in this world that live to help others. Lisa Irby from 2 Create a Website is one of those people. Lisa’s incredibly successful, a direct byproduct of the plethora of free information available on her site.

I’m a regular reader of 2 Create a Website Blog and highly recommend it for anyone interested in learning more about making money online. Lisa discusses a plethora of topics including web development, marketing, and the theory behind it all. Moreover, Lisa is a motivator. As you may know from my post about passion, I’m a big fan of passion, excitement, and motivation. I like reading Lisa’s blog to stay motivated towards my personal goals.

PPC Ian’s Favorite Blog 2: Aaron Wall

Aaron Wall wrote the book on SEO! I learned most of what I know about SEO today from Aaron Wall’s book and blog. I am constantly inspired by Aaron’s level of depth and thought. His blog is one of a kind in that posts are very intellectual, keeping you thinking long after reading. As a bonus, I highly recommend checking out PPC Blog, Giovanna Wall’s (Aaron’s wife) blog all about pay per click!

PPC Ian’s Favorite Blog 3: Shoemoney

Shoemoney is a guy that needs no introduction. He’s an absolute online marketing superstar and celebrity. As one of the most celebrated blogs in the space, it’s hard to find a PPCer who doesn’t know about Shoemoney. I’ve been reading Shoemoney for around 3 years now and am constantly entertained and inspired. There’s nothing more inspiring than the rags to riches story, the online marketing American Dream. Shoemoney represents this dream first hand and I highly recommend following him regularly.

PPC Ian’s Favorite Blog 4: Jonathan Volk

As you may know, I was recently interviewed by Jonathan Volk. As a long time reader of Jonathan Volk’s blog, this marked quite the milestone in my career. I have a lot of respect for super affiliates. Affiliate marketing is tough. Sure, affiliates are more nimble than corporations and can target niche opportunities that just wouldn’t move the needle for a large organization. At the same time, payouts are typically lower than internal teams and competition is fierce. If you’re able to make it big in affiliate marketing, you definitely have my respect. As one of the best affiliates out there, and someone who does it with class, I highly recommend Jonathan Volk’s blog.

PPC Ian’s Favorite Blog 5: Arbel Arif

As mentioned in PPC Ian’s 2010 goals, this year has a clear domaining focus for me. I’m extremely excited about the opportunities in acquiring and developing premium domain names as long term investments (both for their equity and passive income value). Arbel Arif is the first domaining blog I started following, and one of the best by far. In addition to having great content in general, I particularly enjoy the fact that Arbel is very generous about sharing domains that are available for anyone to register.

PPC Ian’s Favorite Blog 6: Dot Jake

Here’s a trend that I love about online marketing: The average age of the Internet marketing rock star keeps decreasing. I like to think of Internet marketing as a level playing field for bright minds of all ages. This makes the industry extremely interesting, one that requires constant innovation to stay competitive. Dot Jake is an awesome blog by a teenager who’s a domaining and online marketing expert. While Jake is still in high school, I have learned an incredible amount from his blog and moreover really enjoy his overall writing style (the posts are quick but very insightful).

PPC Ian’s Favorite Blog 7: Seobay

As you know, I’m a big believer in the future of PPC as a top career path in India. I recently wrote an article all about managing remote India SEM teams. It’s really interesting: When I first started out in PPC, I managed a team in India that assisted the US team with more manual tasks. A few years into my career, however, I had the pleasure of working with a remote India team that directly managed huge PPC campaigns. I only expect this evolution to continue and am just about the biggest proponent of complementing your US team with a remote India team. Seobay is an outstanding blog by one of my old co-workers, a PPC team manager and expert in India. PPC and SEO have so many parallels and I highly recommend checking out this blog to learn all about PPC an SEO, from an India perspective.

PPC Ian’s Favorite Blog 8: DNPimping

DNPimping is one of the newer blogs on my list and is quickly becoming a favorite. Pimp Jason, a very successful domainer from the LA area, discusses his thoughts on the domaining industry. As discussed above, domaining is clearly on my radar for 2010 and I’ve learned quite a bit from Jason’s blog. Additionally, Jason has a regular comic strip on his site that I always look forward to!

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