When it comes to building the SEO ranking of PPC Ian, I’ve been working really hard on multiple fronts. Some of my strategies include great on-page SEO, tons of in-depth blog posts, link building by getting on the blogrolls of my friends, and link building via article marketing. However, there’s one specific strategy that’s added a disproportional amount of value that I’d like to discuss today: Making a concentrated effort on PR. That’s right, I’ve established great relationships with the online marketing community. These relationships have turned into interviews and guest reviews that have provided great exposure (and inbound links) to PPC Ian.
PPC Ian In The Press
I’ve had success over the last few months with some great PPC Ian reviews and interviews including: D3so and Dino Vedo. Excitingly, I also just interviewed Dino Vedo myself.
Also, if you’ve been reading PPC Ian for a long time, you may also know that I got featured on some other really big blogs: John Chow, Jonathan Volk, Teen Domainer, and ZK’s Web Traffic ROI.
The Two Key Benefits of The PR SEO Strategy
First and foremost, big PR hits drive substantial traffic and new readers. Each time I got featured on one of the blogs above, my RSS subscribers and eBook subscribers grew considerably. Moreover, I started getting comments from new people! In short, an strong mention on a big blog (within your industry) will drive great results. It’s said that blogs can drive even better quality traffic than paid search. It makes sense: Loyal readers will trust and follow the recommendations of bloggers.
Second, big PR hits drive link juice. We all know how important inbound links are when it comes to SEO and your blog’s ranking within search engines. When you get interviewed or reviewed on a major blog, the links within the posts add a lot of value. They are in-context links that are trusted by search engines. It makes perfect sense to me: Search engines trust sites that are well respected in their niche. How do you prove to search engines that you’re part of the community? You get quality in-context links from high profile sites in your niche.
So, How Do You Get Featured On Major Blogs?
So, you’re convinced and want to make PR a part of your personal SEO strategy. Great choice! When it comes to getting featured on top blogs, I have a few suggestions. First and foremost, you’ll want to start commenting on major blogs, and become a top commentator. You’ll want to read about my blog commenting strategy.
Second, I recommend writing great, quality posts on your blog that make others look good. When you promote products and blogs you believe in, it will often come back to you in the form of a positive review. Third, I recommend doing reciprocal guest interviews. Basically, you interview another blogger and they interview you too! It’s an easy and effective way for both of you to increase your PR and SEO. Last, I recommend building out an incredible network by going to conferences in your industry. The stronger your offline, in-person network, the more opportunities you will have to get featured online!
The Frager Factor logo © fragerfactor.blogspot.com
D3so logo © D3so.com
Glad to see more traffic coming your way! Just a suggestion to grab even more readers, is that you start doing some PPC case studies or bidding strategies etc. Surely you can give out some valuable information that most other bloggers can not! 🙂
Thanks so much, Dino. That is a fantastic suggestion! For the first time ever, I actually have a queue of posts ready for the future and my next one highlights some amazing information about SEM agencies. Also, I definitely plan on discussing bidding soon, perhaps my most favorite topic in SEM! 🙂 Thanks for the suggestion.
All the best,
Ian
Very nice and informative post Ian.
1 More thing that i would like to add is when you build PR back links to you inner pages its going to help alot in serps and inner pages are linked to key pages of your site which will eventually help your whole site as a whole.
So don’t for forget to build links to your inner pages as well.
Glad to see myself featured here again! 🙂
PR is a huge factor in building my blog. I make it a goal to connect with different businesses or bloggers every month. I’m glad to see it’s working well for you, Ian.
Play Hidden,
Thanks so much for the comment! You bring up an awesome point. Building links to inner pages as well as your homepage is key!
All the best,
Ian
D3so,
It’s an honor to be reviewed on your blog! Excited to be able to link back to you and hope everyone reading PPC Ian checks out the review. Thanks for the comment, I appreciate it!
All the best,
Ian
My pleasure Ian,
And my name is Haroon by the way. I will be reading you blog more often now
All The Best
Haroon Nasim
Thanks so much, Haroon! Great to meet you. I really appreciate your reading (and commenting) on my blog! 🙂
All the best,
Ian
Hi,
Some excellence tips to build your blog pr. I must say I have totally neglect it. My blog is now running on auto content. I didn’t want to let it die with no content. Reason is because I’m running mutiple affiliate sites and don’t have the time to care for it.
Anyway, this post is really eye opener. Lots of new tips to build a great blog pr. I have bookmark this post.
Thanks a lot, Ian.
Jeffrey,
Thanks so much for the comment and kind words! 🙂 I very much appreciate it. I can totally relate to you. It’s difficult to juggle a blog with multiple affiliate sites. It’s always a difficult decision because my blog is more for fun (I’m not making much money from it now) and my affiliate sites are making some great money. So, if I were to follow the money, I’d spend all my free time on my affiliate sites. However, blogging is too much fun to ignore. Thanks again and I’m really glad that you’re enjoying my posts!
All the best,
Ian
Ian,
This post, and your blog commenting strategy have been a lot of food for thought. Actually quite a few of your posts have been both helpful and insightful and I plan on implementing these strategies on my own blog (which is outside of the AM vertical).
Dan
Dan,
Thanks so much, I very much appreciate the comment. It’s great to hear these strategies are helping you out! 🙂
All the best,
Ian