Google is testing a cool new mobile AdSense format. Instead of just showing the same AdSense formats as desktops and laptops, mobile smartphones now have a cool new “arrow button” next to the ads. Take a look at the screenshot to the right and below.
User adoption of mobile smartphones is growing exponentially. Some studies suggest that smartphone Internet adoption will surpass desktops and laptops as early as 2014-2015. As such, companies like Google are embracing the technology. Users are spending more and more time browsing the Internet on their smartphones, due to larger and better screens (and also faster processors). It only makes natural sense that Google tests and optimizes AdSense formats for mobile browsers. Via my landing page testing, I know that arrows can really improve conversion rates. I bet the new AdSense formats are going to have better CTRs than their predecessors for sure. It shall be interesting to see if Google keeps the new format around.
Are you advertising on mobile yet? If not, I definitely recommend starting out with some mobile AdWords campaigns. From there, you can also expand by going after Google’s display network (the ads featured in this post) and also other search engines (such as Yahoo!/Bing).
I use it with my niche blog in mobile theme, but the CPC is low. I think it really depends on the niche.
Thanks for sharing your experience, Kent, very much appreciate it. Have a great weekend!
It’s certainly great to see companies being more and more proactive about adapting to mobile technology. The proliferation of high-end mobile devices has been rising steadily over the past few years.
-Jean
hope arrows will increase ctr on my mobile sites
Thanks, Jean. I couldn’t agree more!
Thanks CPA Marketing Blog, I agree. This has to be a good move, both for publishers and advertisers. I hope to see our CTRs increase.
I think it is great that google is trying to stay on top of things and make them different and more user friendly. But….I am not a fan of the instant preview screen. I can see this getting annoying and in the way.
Very much agree, Shane! Thanks for the comment!
Best,
Ian
We have to face it – technology is constantly changing and people have to deal with it. I’m glad to hear of Google testing this format as i will surely check it out. It’ll be interesting to see how the conversion will be.
Thanks Kat, I agree! That’s the fun in all of this, it’s always evolving. Thanks for the comment.
This means there will be higher possibilities that our Adsense earnings becoming lower. Ads on mobile don’t get click as often as ads shown on computer. 🙁