It seems like Google is always testing something new. Whether we’re talking about Google AdWords, organic search, or simply the overall look at feel of the Google experience, there’s always something new and exciting. Just recently I wrote about Google’s new mega titles and organic sitelinks. The mega titles test stuck (and are amazing), but the organic sitelinks test does not seem to have panned out (I don’t see these sitelinks anymore even though I really liked them). Today, I’m thrilled to share another new Google test. As you can see in the screen shot below, Google is testing a lighter shade of blue in the search results.
Google’s New Light Blue Text
I noticed the light blue a bit earlier today, but it’s already gone from my computer. It seems like a really low volume test right now. Personally, I think it’s a great idea to test the color of the link text. The link text color (on Google and other search engines) has been that classic darker blue color forever. It’s time to try a new shade of blue! I must say, however, the light blue hurts my eyes a bit compared to the classic blue so I must give my vote to the control in this test.
Stay On Top of Search Engine Tests
To close out today’s short post, I want to encourage anyone advertising in pay per click to really stay on top of these tests. Seemingly small tests and changes on Google’s end can mean a big difference for your campaigns. If you’re like me and are in the corporate world of SEM, it’s even more important to stay on top of these tests. When you’re spending millions, these changes can have even more impact. Moreover, you want to know every new thing in SEM because you never know when your boss or another executive may ask you about the new trends they are seeing.
Image in this post © Google
Interesting post Ian! I didn’t notice that. Figures though, the one day I didn’t go online and search the entire week! LOL 🙂 There’s a very good gem in here though – Whether you run PPC campaigns in the corporate route or agency route, you’re viewed as the guru that should know everything, after all it’s your business to know 😀
If only Google shared all of their insights from the testing! I like how you connected your old posts about mega titles and sitelinks on here. You’re site is going to be an incredible resource.
Excellent article, I loved the information.
Congratulations!
Thanks so much Darren for the comment! I very much appreciate it, as always. 🙂 Yeah, it was a very brief test – I only noticed it twice and have not seen it again!
Collabo,
Thanks for the comment and positive feedback! I agree it would be amazing to see Google’s results from some of these tests such as the mega titles and light blue text.
All the best,
Ian
Thanks for the comment Dinheiro!
It would be nice if Google would have an option to opt-in for experimental features across all of their products so we can see all new features before they are released or not released to the public. Being able to see what is coming is always valuable as you can spot new trends and big changes before they go mainstream and being early adopter mean great business opportunity.
Dmitry
Excellent point, Dmitry! That would be super cool and I’d definitely opt-in to see all the new features and tests right away. Thanks so much for the comment!
All the best,
Ian