I love Google! How couldn’t I? AdWords has fueled my online marketing career. Another reason I’m a huge fan, however, has nothing to do with my personal online marketing career. It’s really just the simple fact that I love innovation and Google keeps innovating. Back in August, Google really started innovating with their new AdSense formats. I’m an AdSense publisher and my personal earnings improved handsomely as a result of the new AdSense formats. Just recently, I’ve seen some major tests in the AdWords landscape as well! In short, Google is testing a new AdWords format where D1 is in the title, if you’re a top bar advertiser. This test could have some really big implications on large paid search advertisers!
Your AdWords D1 Is Now In the Title
Check out the screenshot below. In the amazingly competitive auto insurance industry, you’ll see that D1 is now part of the title for the top three top bar advertisers. This is really interesting because it’s all about the title. When it comes to paid search ad copy, the title is your single biggest leverage point. Adding more real estate to the title adds a new world of opportunity for AdWords advertisers and is likely to improve CTR quite a bit.
So what can you do? Keep a close eye on your campaigns. Right now, it appears Google is just testing this new format on a very small percentage of their traffic. I only get it once in a while. However, if this new format starts spreading, you may want to re-think your ad copy strategy to further optimize your new mega titles! Also, you’ll want to prepare yourself for a large potential influx of paid search clicks.
Google Search Results © Google
Thanks for sharing. Will be interesting to see how it affects CTR… personally I think it looks a bit spammy.
Sarah,
Thanks so much for the comment! 🙂 Yeah, it should be really interesting to see what happens. I’m hoping for more clicks (as long as conversion rates hold up). By the way, I like the name of your blog.
All the best,
Ian
I know, we could be twins 🙂
Thanks so much for sharing this information. I have noticed the D1. I believe it’s the shade pick behind the first three ads. Your so right, google continue to innovate every single day. I find it hard to keep up with the constant changes.
I’ve been poking around your site this morning and I read your little ebook. There is a lot of good information here. I have a question. I signed on for the Google Certification Program the other day. I have only started the first module, do you think this program has value to the independent marketer? Would someone looking to get a job like yours benefit from this course? Just curious.
Great blog (I found you in Shoemoney’s comments), I’ll be back to visit a lot!
Thanks again, Sarah! That is true! 🙂
Michelle, thanks so much for the comment, you are absolutely right! This stuff is changing so fast that it’s often difficult just to keep up with all the innovations happening with Google AdWords.
Hotdogman,
Thanks so much for the comments and for reading my eBook! I appreciate the positive feedback. You bring up a great question. I’m a huge fan of getting AdWords certified if you’re looking for a job in the corporate world of online marketing, especially if you’re looking to work at an SEM Agency. If you’re going the startup route or the direct advertiser route, it’s not as mandatory, but honestly the field is getting more competitive and any competitive edge you’ve got will help. Thanks again and awesome to hear my blog commenting strategy is working!
All the best,
Ian