About two months ago, I did a guest post on the PPC Associates blog about SEM Agencies. I’m thrilled that PPC Associates invited me back to do another guest post. Today, my post went live. It’s all about PPC and SEO Collaboration. I definitely recommend checking it out. When you work in the corporate world of online marketing, it’s fairly typical to have different teams (or at least different people) managing PPC and SEO. However, there are some true synergies between these two online marketing channels. If both teams collaborate closely, the results can be truly astounding. I hope you enjoy my guest post and take some helpful tips to your PPC or SEO job!
Image © PPCAssociates.com
One thing i’ve observed when doing keyword research for a client that is also doing PPC is that if its a massive kwd reserach project (e.g. travel) there are great efficiencies earned by sharing research with PPC. In some cases, if you’ve kept yourself really organized, you’ll be handing the PPC team ready-made ad groups
Very insightful article, Ian. I enjoyed reading that. Never really thought much about making PPC and SEO work with each other but you bring up some excellent points there.
-Jean
Didn’t do much on PPC but I believe that most of the online business do require SEO as long as it relates to make money online. You have some great points there Ian!