I’m a huge fan of Google AdWords ad extensions. What are ad extensions? They are new ways of customizing your AdWords ads to greatly improve your overall CTR and interaction with searchers. Basically, Google is challenging the traditional paid search ad format with new, special extensions that make your ads more interesting and interactive than ever before. Different ad extensions make sense in different verticals. Some of my favorite examples from the finance vertical include Call Extensions and Sitelinks. In the retail vertical, you may quite familiar with seller review extensions.
Recently, I noticed another cool ad extension that’s still in beta testing, email lead capture extensions (check out the screenshot below). For many verticals, the money truly is in the email list. This is never more true than in the “daily deals” vertical. When I search for “sf deals”, I found a neat ad by Pinchit that allows me to sign up for their email deals without ever leaving Google AdWords! If you make a lot of money from your email list, I highly recommend asking your AdWords rep about this extension. If you’re in a vertical that is not as reliant on your email list, I highly recommend testing the other extensions, you will not be disappointed. Great work Google, please keep the cool ad extensions coming.
Are you aware of any other verticals that have access to this ad extension? We’ll ask our AdWords team about this. Thanks for the share!
That’s awesome! I haven’t noticed any locally around here doing that, but I think that ad extension is a great idea!
Thanks for sharing!
Darren
Hi Steve,
I’m brand new to this extension. I also noticed WordStream using this extension for “sem automation” type queries on Google, although they don’t appear to be showing up right this minute. Definitely let me know what you learn from Google.
All the best,
Ian
Thanks so much for the comment, Darren!
All the best,
Ian
Pretty cool new feature — I hadn’t seen the screenshot before. They’re always testing & innovating. Will be interesting to see if Google fully rolls this out, or if it never makes it out of beta testing.
Thanks so much, ERP. Couldn’t agree more. Thanks for the comment and happy new year!
All the best,
Ian
This will almost certainly be huge in time particulary if the advertiser has the sense to link the emails into an autoresponder sequence and marketing database.