AdWords Performance Forum 2013 Pictures & Recap

What a busy and exciting two weeks! After speaking at the MediaPost Search Insider Summit at Amelia Island, FL last week, I attended the Google AdWords Performance Forum in San Francisco this week. The world of digital marketing is truly 24/7. These have been two weeks of balancing a full workload with the extra responsibility and fun times of great events! Today, I wanted to share some exciting photos from the APF 2013, and my fun experience.

Steve Kroll (Rocket Clicks), Tom Wolf (Rocket Clicks), Ian Lopuch (Me)

It all started on Monday at the W Hotel San Francisco. As soon as I arrived, Googlers greeted me in the lobby and directed me to the third floor. On the third floor, Google had a special VIP check-in area, complete with Google Micro Kitchen. Google thought of every possible detail, they made all of their guests feel like royalty.

After checking in, I went up to my room and was truly impressed. The rooms were outstanding, I could not be happier with the experience. The workstation, view, and overall feel of the room made me feel right at home. This was perfect since I had to get a full week’s worth of work done while attending the conference. The workstation and pleasant experience made that super easy.

Monday night, Google had an amazing kick off party. They had delicious food, amazing displays (see the Jelly Fish and Google Earth pictures below), and awesome company. My words cannot fully do the event justice, you must see the pictures below. I bumped into several Googlers I know and a variety of friends from the industry. I was especially happy to bump into my friends Steve Kroll and Tom Wolf from Rocket Clicks, PPC, SEO, and UX agency. After the Google party, Steve and Tom were kind enough to treat me to a fantastic dinner at Ame Restaurant at the St. Regis Hotel. We chatted about online marketing, business, and life. If you are looking for an agency, I highly recommend checking out Rocket Clicks. They are truly amazing. They are not only one of the best when it comes to knowledge and results, but are truly honest, great people. It is my honor to call Steve, Tom, and Rocket Clicks my friends.

After dinner, I headed back to my room to catch some sleep. Day two (Tuesday) was awesome. It was a day full of learning. I especially enjoyed the session about Enhanced Campaigns. I’m truly pumped up about Enhanced Campaigns and learned a lot of great ideas, directly from other leading advertisers and Googlers. After this conference, I feel incredibly prepared to take full advantage of the new Enhanced Campaign paradigm. Another highlight of day two: The opportunity to have lunch with Google product managers, providing feedback about the platform. I’m always thrilled to share ideas/feedback with Google and truly enjoyed the collaborative working session lunch. After a long day of sessions, day two ended with yet another party. It is very clear that Google invested a ton of time and money in preparing this conference. It showed through in every single detail. I had a lot of fun on day two, and bumped into my friend Sean Marshall from PPC Associates. Sean is an amazing guy and works at an amazing company, we had a ton of fun catching up.

Day three (Wednesday) was a half day of more great sessions. Google packed in so much valuable content, networking, fine dining, and partying. They truly care about their advertisers and are vested in their success. Thank you, Google, for an amazing AdWords Performance Forum. It was my honor to attend!

Pictures From The AdWords Performance Forum

AdWords Performance Forum Party Google Jelly Fish

AdWords Performance Forum Party Google Earth

AdWords Performance Forum Google Micro Kitchen

W Hotel San Francisco Room, Great Workstation

View From My Room, W Hotel San Francisco