I have some truly helpful tips for you today about Facebook advertising. As you may know from my recent post about three ways to drive more Facebook fans, I’m really into Facebook right now. Facebook is hot and whether you’re looking to drive more “likes” to your fan page, capture leads, or even drive conversions, it’s truly the beginning stages of the game when it comes to Facebook (think AdWords 4-5 years ago). My recommendation: Learn as much as you possibly can about Facebook and run with it! To help you follow this advice, it’s with great excitement that I highlight Acquisio’s Pre-Recorded Facebook Advertising Webinar in today’s post!
53 Minutes of Free Facebook Advertising Tips
This webinar truly delivers. I honestly can’t believe it’s free. Presented by Merry Morud, expert Facebook advertiser from aimClear, this pre-recorded webinar delivers 53 minutes of helpful tips. The first two thirds of the presentation cover a very well thought out agenda with the final third covering questions from attendees. I learned throughout the entire presentation! The questions from the audience were stellar. Some of my favorite parts of the presentation:
- Ad Fatigue: This is a real issue with Facebook advertising. Ads will quickly achieve millions upon millions of impressions. Their useful lifespan can quickly end with click through rates plummeting (and CPAs accelerating). I’ve personally experienced this issue first hand running large campaigns on Facebook and couldn’t agree more with Merry’s tips for overcoming ad fatigue. Many of Merry’s points are tips I have employed first hand, and the rest are tips I will be trying soon!
- Workflow Efficiency Tips: Let’s face it, Facebook is a new platform and lacks the overall efficiency of AdWords. It can take quite a bit of time to get campaigns live and sometimes things can feel a bit “backwards” for new advertisers. Merry steps in and provides a number of workflow efficiency tips that will save you hours.
- Make Your Images Pop: The image component of your Facebook ads are of paramount importance. I’m thrilled to have learned of a new, nifty tool that will help me make my images “pop” even more.
Interested in the overall agenda? Check out the image at the bottom of this post (and then click it to watch the pre-recorded webinar).
Acquisio Is On An Amazing Roll
Have you heard of Acquisio? They’re an amazing performance marketing platform that helps agencies save time (and money), optimize campaigns across search engines, derive insights (and beautiful client reports) from advanced reporting, optimize bids via highly sophisticated algorithms, and so much more. I’m a huge fan and recently interviewed Marc Poirier, CEO of Acquisio, here on PPC Ian. I even met up with Marc at SMX West a few weeks ago.
In addition to providing an amazing platform, Acquisio has been leading our industry in terms of their free educational materials. They teamed up with Search Marketing Now and sponsored this Facebook advertising webinar, after all. In addition to this particular webinar, I highly recommend checking out their two recent whitepapers: Choosing a PPC Management Pricing Model and Why Display Matters To Search Marketers. I reviewed both of these whitepapers here on PPC Ian and both are totally free, just like the webinar.
So, there you have it! I’d love to hear from you guys. Have you been advertising on Facebook? Is it working for you?
All Images In This Post © Acquisio.com and SearchMarketingNow.com
Havent really done much on Facebook due to it being to difficult to find profitable campaigns… no keywords to filter through, just pages and likes!
Dino,
Thanks for the comment! Much appreciated! 🙂 How is life, it’s been a while? I bet you’re cooking up some awesome stuff on your end. You are right, depending on your vertical, FB can be difficult for direct advertisers trying to drive direct conversions. I guess it really depends on vertical and goal. I have been most successful so far driving “likes” via Facebook with the goal of branding, driving SEO social citations, and building out the top of the funnel. Now, I’m starting to really test some DR style campaigns on FB and super excited to see where it takes me.
All the best,
Ian
Ian, I enjoyed your article on free Facebook Tips. They were really good tips. I wasn’t able to go to this webinar. But it sounds like it was really helpful. I’m glad you got to be a part of it. I will be attending a webinar tomorow night with John Chow and Jonathan Volk. Are you going to that one?
Hi Kate,
Thanks so much for the comment! 🙂 I signed up for the John Chow and Jonathan Volk webinar but unfortunately missed it. I’m certain it was amazing and looking forward to reading about it.
All the best,
Ian
As soon as i get an hour, im watching that! Thanks Ian.
Nick,
Thanks so much for the comment! 🙂 You won’t be disappointed, the Facebook Ads video is truly awesome.
All the best,
Ian
Thanks for the video and great post I’ve been wanted to get into facebook advertising but wanted to hear some real testimonials on how it works and kind problems people are having and the solutions to those problems before I jump in and lose a huge load of money.
Jurrell,
Thanks so much for the comment! Really appreciate it.
All the best,
Ian
I think it was on Shoemoney’s site where he said in a video about FB ads that ads with pictures of sexy women have a 70% higher CTR than ads without sexy women-regardless of the headline or ad text. The one good thing about FN ads is you can really drill down the demographic you want to hit- so while it may not be as keyword logical as adwords, if you know the demographic you want to pitch, it’s a tad easier.
Hotdogman,
Thanks so much for the comment! You are absolutely correct. I think it depends on the vertical, but in most verticals an image of an attractive women will really improve your CTR and performance of your Facebook campaign. I think I remember the video you are talking about from Shoemoney, I think I watched that one too.
All the best,
Ian